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Second Quarter U.S. Commercial Printing Shipments Up +2.8%; First Period with Three Consecutive Months of Growth Since 2007

Press release from the issuing company

Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of their most current report titled “North American Monthly Printing Shipments, Issue #5.” This report is free to Premium Members of WhatTheyThink.

This report is available for immediate purchase for others at:


June 2010 commercial printing shipments were $7.2 billion, up +2.4% compared to 2009. Adjusting for inflation, shipments were up +1.3%. “This is the first three month gain in shipments on an inflation-adjusted basis since the period of October 2006 through April 2007,” explained Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center.

The second quarter was up $590 million, or +2.8%, compared to the second quarter of last year. Dr. Webb said that “We are showing some signs of stabilization, and we have increased our forecast for 2010 from $82 billion to $85 billion. Our forecasting models for 2016 are showing vastly diverging scenarios, but it's nice to have some breathing room here. We are still in transition, but it appears that print businesses are doing better because their weaker competitors are no longer in the market.” Dr. Webb also advised that the media markets are still in flux, and he advised caution. “The holiday retail season will still have emphasis on new media, and print business owners must increase their efforts to include those media, and management of them, into their product mix.”

The latest report includes a discussion of May's shipments, Canada's April shipments, and updated forecasts for the US industry to 2016. Dr. Webb's audio commentary also includes a discussion about how employment trends have affected the industry's recent profitability.

The North American Monthly Printing Shipments Report contains both current and inflation-adjusted analysis of commercial printing and print services shipments, for the U.S. and Canada, and forecasts for 2009 through 2016. Forecasts are updated every month, and changes are discussed in the report, which is comprised of Adobe PDF, Microsoft Excel and PowerPoint files, and an MP3 file of audio commentary from Dr. Webb. The cost of the report is $50.00. Those purchasing the report can easily repurpose the charts and data in presentations, webinars, and other reports.

The report contains significant and proprietary analysis and by Dr. Webb and WhatTheyThink's Economics and Research Center. It is a top-level analysis of the U.S. commercial printing and trade services markets such as commercial offset, digital, and other printing processes, as well as prepress and postpress contained in the standard business classification NAICS 323.


WhatTheyThink's Economics and Research Center contains a blend of free and premium content for graphic arts and publishing executives. It offers an online library of primary research reports, executive summaries of economic trends, and related industry columns, videos, podcasts and webinars.

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