AlphaGraphics, Inc. and Allegra Network LLC announced today that the companies are combining forces to hold a joint Technology Expo. A first in the franchise print industry, the AlphaGraphics and Allegra Network joint expo will be held August 8-9, 2011 at Caesar’s Palace in Las Vegas, Nevada.
“By approaching the market together, AlphaGraphics and Allegra Network can leverage its combined purchasing power to negotiate the best value for our franchisees. Our goal is to keep our franchisees on the leading edge of technology so that we can help businesses manage their marketing and communications effectively. This joint technology expo will help us meet that goal,” said AlphaGraphics, Inc. CEO Kevin K. Cushing.
For the past five years, Cushing and Allegra Network CEO Carl Gerhardt have collaborated in many ways to help benefit both franchise networks. With the advent of this joint expo, industry technology partners and vendors will now benefit from this collaboration as well.
“We are excited about combining expos, having been long-time strategic partners. Not only will the combination of resources provide a better overall experience for our franchisees, but it will also allow our vendors to get more out of their trade show budgets, enabling increased industry participation,” added Gerhardt.
The AlphaGraphics and Allegra Network joint expo is expected to bring over 150 vendors and more than 750 franchisees from both networks together. Each franchisor will conduct its own annual Conference for its franchisees in conjunction with this event.
For more information about the AlphaGraphics and Allegra Network joint technology expo, please contact Danette Matthews, AlphaGraphics Director of Special Events and Owner Engagement, at [email protected] or Jan Bender, Allegra Network Special Events Coordinator, at [email protected].