Memphis, Tenn. - International Paper today launched WatchPrintWork at WatchPrintWork.com. The new customizable video offers printers a new, free way to sell their digital printing capabilities through a professionally produced on-line video. Now printers can create their own video to help them promote their variable data printing capabilities to their customers.

The customizable video will be easily accessible through a unique URL that will also incorporate the printer's name, contact information and company logo. Recent research by the Printing Industries of America (PIA)* suggests that more than one in three printers is using social networking to grow their business. International Paper's WatchPrintWork service is positioned to help the printer sales representative showcase their capabilities using social media, as well as through e-mail.

"As part of our 'Grow Print In 2010' campaign, our International Paper team is very excited about this innovative sales tool for printers," said Teri Shanahan, IP's vice president, Commercial Printing. "It's all part of our company's commitment to support the success of printers and others in the industry."

WatchPrintWork will help printer sales representatives showcase the valuable benefits of variable data for their clients. Oftentimes, the concept of variable data printing is a tough sell because it may be ambiguous to a marketer. The video explains the concept through the watchful eye of a reporter. At the end of the video newscast, it is shown that the printer sales representative is responsible for campaigns that experience unprecedented results.

The WatchPrintWork service is part of International Paper's efforts to be a valued business partner that provides important tools to support the printing industry. Any printer can take advantage of this free, customizable video by going to WatchPrintWork.com.