Banta Offers White Paper On Multi-Channel Marketing

Press release from the issuing company

Menasha,Wisconsin,September 5, 2003 – Banta Corporation, a technology and market leader in printing and supply-chain management, today announced that its white paper entitled, “Effective Multi-Channel Strategies for Surviving ‘Do Not Call’ Legislation,” is available for marketers by visiting www.banta.com. “Telemarketing professionals must address a new set of challenges with the Do-Not-Call legislation taking effect in October,” said Dennis Meyer, vice president of marketing and planning at Banta Corporation.  “Organizations that embrace the power of alternative marketing channels will be more likely to increase their market share.  We developed this white paper to educate marketers affected by this new legislation on how to continue reaching their target audiences by effectively utilizing personalized print and electronic communications methods.” The white paper explores the different areas of effective multi-channel marketing campaigns including data and content management, printing and direct mail, e-mail marketing and Internet solutions.  In addition, the paper provides detailed information on best practices and requirements as well as the five key strategies for embarking on a multi-channel marketing program.