Press release from the issuing company
Paramus, N.J. – Following a highly successful first stop in Chicago, the National Association for Printing Leadership (NAPL) Executive Road Show will be coming to Atlanta on June 24 for two programs. NAPL Senior Vice President and Chief Economist Andrew Paparozzi and Senior Vice President Bill Woods will bring industry best practices to life in the morning program for company leaders. Sappi Fine Paper North American ETC Print/Creative Manager Daniel Dejan will present an afternoon program on print's place in the media mix, tailored for printing managers, sales and CSR professionals, print buyers, and graphic designers.
"NAPL's mission is to help build management acumen-challenging the status quo and stirring action with progressive information and programs. That's the concept of our Road Show," said NAPL President and Chief Executive Officer Joseph P. Truncale. "We are all so busy reacting to each day's events that we rarely have time to think about our businesses and the ways we can improve our company's performance in today's economic climate. But it is vital that we do so. We invite all industry executives in the Atlanta area and Southeast to take a few hours from your busy day to let us meet and share our industry knowledge with you."
The morning program begins with coffee at 8:30 a.m., followed at 9:30 a.m. with a presentation from Andy Paparozzi on "Preparing for a Recovery That Will Leave the Unprepared Behind"-featuring the latest information on industry performance and trends as reported in NAPL's newly released Strategic Perspective 2010 study. At 11 a.m., Bill Woods will present "The Coachable CEO: Tools for Effective Leadership."
The industry executives, as well as printing sales and CSR professionals, print buyers, and graphic designers are invited to join the group for lunch from noon to 1:30 p.m. followed by the afternoon program, "Life with Print," in which Dejan will use elements from Sappi's Life With Print, Direct Mail, and Brochures & Catalog campaigns in a lively discussion on the unique way print adds value to alternate media by capturing viewers' imagination and attention while building brands, selling goods, and delivering corporate messages.
A widely respected graphic arts speaker, author, and consultant, Dejan will show how to add completely new dimensions to print in a market oversaturated with media, and how to generate visibility for print as a superior communications mix within the creative community and among marketing and advertising decision makers. The afternoon program is scheduled to conclude at 3:30 p.m., followed by an opportunity to network with the speaker and attendees.
"Whatever your industry area of interest, you can invest just a half day of your time and when you return to work, we promise you'll have lots to think about," added Truncale.
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