PARAMUS, N.J., September 3, 2003 – To succeed in today’s business environment, it’s essential for printing companies of all sizes to know how to effectively integrate information technology into their operations. In Understanding Information Technology for Print Management, published this month by the National Association for Printing Leadership (NAPL), printers now have a definitive text on information technology and how it applies specifically to their industry. Written by technology expert Chuck Gehman, the 176-page volume contains useful information for virtually all printing companies, whether they are seeking to implement a basic accounting and business system or a fully automated computer-integrated manufacturing system. Gehman begins with the basics of information technology (IT) and goes on to explain how printers can use IT to: • Increase efficiencies and profitability by streamlining their production and business operations. • Achieve business and production flexibility. • Make informed and timely business and production decisions. • Gain a competitive advantage. • Analyze the profitability of products, processes, and customers. • Enable their businesses to offer new value-added services. Readers benefit from a broad range of information, including special sections on Job Definition Format (JDF), Customer-Facing Systems, and the Internet. The volume also contains a glossary of IT terms and a comprehensive directory of IT solutions available for the printing industry, including a summary of the systems and supplier website addresses. Understanding Information Technology for Print Management (NP 357) is $29.95 for NAPL members; $34.95, non-members. To order, call (800) 642-6275, Option 3; email [email protected]; or visit NAPL’s online bookstore at http://store.napl.org. NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in Understanding Information Technology for Print Management is a prime example of that commitment. About the Author: Chuck Gehman, director of Product Marketing for Printcafe Software, Inc., has been a senior technology executive in the graphic arts industry for several years. Previously, he served as executive vice president and chief technology officer at Printable Technologies, and, prior to that, held the same posts at Digital Art Exchange, Inc. Gehman is active in industry associations and standards groups, serving as chairman of the Digital Smart Factory Committee of the Research and Engineering Council of NAPL, and on the boards of the Technical Association of the Graphic Arts (TAGA) and PrintTalk. Reflecting his strong interest in computers and communication networks, he is a member of the IEEE and the Internet Society. Gehman has written numerous articles and papers and frequently speaks at industry conferences. He is also author of Print Production Workflow: A Practical Guide, recently published by NAPL.