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Upscale Fashion And Design Magazine First-Ever To Print On Yupo Synthetic Paper

Press release from the issuing company

CHESAPEAKE, VA, (August 28, 2003)– The current issue of clear, an independent Detroit-based quarterly, is the first fashion magazine in the country to be printed entirely on YUPO synthetic paper. The magazine is also the first to feature patent-pending YUPO 62 LB Translucent Cover since its first issue in February 2001. “We are the magazine of the future – today,” says Emin Kadi, clear founder and publisher. “We're not afraid to experiment and our summer issue is a good example. We cater to all senses and, thanks to YUPO , this issue is not only visually stunning but physically captivating." “clear joined forces with YUPO synthetic papers to create a product of unparalleled quality," adds managing editor, Ivana Kalafatic. The summer issue includes trendy fashion photography, life style articles and interviews with renowned vacuum cleaner industrial designer James Dyson, and with Nicola Bulgari’s General Motors and Bulgari automotive design collaboration. Four grades of YUPO were used in producing the issue: YUPO 58 LB Text, YUPO 74 LB Cover, YUPO 144 LB Cover and YUPO 62 LB Translucent Cover. The patent pending YUPO 62 LB Translucent is used as an overlay on the back cover, which features an advertisement for General Motors' futuristic "GM Hy-wire," a hydrogen fueled prototype. The new YUPO Translucent grade has drawn particular attention within publishing circles. In a recent article about clear, Dr. Samir A. Husni, professor and head of the magazine service journalism program at the University of Mississippi and a leading authority on new magazine ventures, said: “This one-of-a-kind transparent cover is something new and luxurious. Reading the magazine makes it easy to imagine that you've been transported from Mississippi to a café somewhere in Manhattan.” Kadi launched clear in February 2001 during the Mercedes Benz Fashion Week in New York. As creative director, Kadi is responsible for the majority of the photographic images that grace the pages of the magazine and also is in charge of creative design and promotional development. He says his mission is to publish an independent lifestyle magazine that reflects graphic creativity and appeals to an educated audience. Kalafatic, the managing editor, notes that the name of the magazine reflects its overall theme. We chose “clear" because it represents an environment--something that encompasses your home, your fashion, your thoughts and your life.” clear has a circulation of 100,000 and an estimated readership of 500,000 per issue. The magazine currently is distributed in major metropolitan areas both here and abroad. It can be found in major and specialty bookstores, high-end shops and transportation centers. For more information about clear magazine: 433 North Washington Avenue, Royal Oak MI 48067. Telephone: 248 544 2532; email: [email protected]; web site: www.clearmag.com.