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Printable Announces Acquisition Of DirecType

Press release from the issuing company

Editor's NoteSee commentary from WhatTheyThink's Cary Sherburne

Solana Beach, CA -- Printable Technologies Inc., a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced today the acquisition of DirecType , a premiere supplier of image personalization software.

Since 2003, DirecType has produced best-in-class image personalization software for both Mac and PC users, earning a well-regarded reputation in the digital printing industry.

Image personalization combines data and imagery to produce unique eye-catching imagery that has a dramatic impact on the recipient.  The use of personalized images within VDP marketing campaigns has been proven to dramatically increase response rates and escalate ROI. Print service providers implement image personalization to widen their portfolio of services and increase profit margins.

"Image personalization is an extremely powerful marketing tool that has yet to reach its potential," said Coleman Kane, CEO and President at Printable Technologies. "The acquisition of DirecType allows Printable to provide a total solution for our clients with a deeper integration into existing products. By owning this technology directly, we can create image personalization solutions that are affordable, scalable, and greatly encourage the use of VDP marketing."

Printable has launched FusionPro Expression to replace the DirecType brand. The FusionPro Expression product suite includes both desktop and server versions that can work independently or in conjunction with other Printable products. The most significant development will come in late June when FusionPro Expression will work directly with the popular FusionPro Desktop to output full VDP campaigns with unlimited image personalization. At $799 and no charge per image, FusionPro Expression will be the most affordable image personalization product in the marketplace. Competing products are an order of magnitude more expensive and include significant ongoing usage fees with a cap on the number of images produced or charge per image created. FusionPro Desktop 7.0 is scheduled for release in late June and includes a multitude of major enhancements.

"Printable is excited to be able to make this innovative product available affordably to the marketplace," said Dustin Ritter, Director of Marketing at Printable Technologies. "Image personalization is virtually unknown within the marketing community and the results are undeniable. Whether personalized images are used in print, web, or email campaigns, they generate an extraordinary interest from the recipient," Ritter continues. "Our design team at Printable will produce first class Expression Templates for out-of-the-box use. For unique templates, customers can use the intuitive interface within FusionPro Expression or take advantage of our new design services to free up internal resources."

More information regarding FusionPro Expression, including the ability to preview the 172 Expression Templates, can be found at www.printable.com/FusionProExpression/