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Avery Dennison announces contest with NASCAR Driver Steve Wallace

Press release from the issuing company

Painesville, OH – NASCAR driver Steve Wallace dropped the green flag on the Avery Graphics Design 66 Challenge today.  Rusty Wallace Racing and Avery Graphics are challenging designers to create the winning wrap for Steve Wallace's 5-Hour Energy No. 66 Toyota Camry race car.

The winning entry and its designer will meet the Rusty Wallace Racing drivers – Steve Wallace and Brendan Gaughan – and be on hand in the pit to see their design in action on the 5-Hour Energy No. 66 at the last NASCAR Nationwide Series race in Homestead, Florida on November 20, 2010.

"I want designers to Supercast my ride," said Steve Wallace, currently ranked in the top 15 in the NASCAR Nationwide Series. "I'm looking forward to seeing the creative designs that get submitted for No. 66, this is a unique contest that's open to anyone."

"The winning design will be digitally printed on Avery MPI 1005 Supercast film so the sky is the limit," said Todd Hain, Marketing Communications Manager at Avery Dennison Graphics & Reflective Products Division (GRPD). "Supercast films are ultra-conformable and the print quality is optimized allowing the designs to be dramatic."

Avery Dennison Graphics & Reflective Products Division joined forces with the Rusty Wallace Racing team for the 2010 Nationwide Series.  Both Wallace's No. 66 and Gaughan's No. 62 are being wrapped with Avery Graphics products for the 2010 season.

The design competition launched today and will run through August 13th. Each person can submit as many designs as they can create – the rules, prizes, templates and more are available at www.SupercastMyRide.com. The layered Adobe Photoshop template can be downloaded and designs submitted as a JPG. Each design will be rendered as a 3D model and put in the gallery.

"5-Hour Energy is proud to sponsor Rusty Wallace Racing and the Avery Graphics Design 66 Challenge," said Carl Sperber, Creative Director for 5-Hour Energy. "The Challenge is an exciting opportunity for designers to take on a high profile project that will be seen by millions of people."

To get the design juices flowing, sample designs are posted at www.SupercastMyRide.com.  Friends and family can help entries get in the lead by voting for each design. It's easy to do with all the tools available on the website – Facebook, LinkedIn and Twitter.

Avery MPI 1005 Supercast is available with Easy Apply RS, Easy Apply and Gloss Opaque LTR technologies to provide faster and easier application and long-term removability.  Easy Apply air egress technology helps eliminate wrinkles and bubbles while Easy Apply RS provides repositionability and slideability, allowing the film to be moved easily before pressure is applied. These films are removable and don't affect the paint on the car.