Wilmington, DE – A leading integrated marketing services provider headquartered in Wilmington, DE, announced today that it has returned to its original name – Associates International, Inc. – having been known as Associates Graphic Services for the past 12 years.
Associates International, Inc. was founded in 1973 by Lammot Copeland as a small graphic communication company. Some 37 years later, Copeland serves as Chief Executive Officer. Associates International brings together three areas of expertise to form one company with a singular focus – to deliver cost-effective, efficient integrated marketing solutions to its clients.
"Since the company's founding, a great deal has changed in marketing and advertising communications – and Associates International has evolved to keep up with the times and trends in order to best service our clients," explained Charlie Copeland, President. "Today, Associates International customers benefit from a wide range of integrated campaigns that incorporate multi-channel strategies and multi-touch tactics – namely direct mail, e-mail, and personalized URLs. Our marketing team serves as an extension of a client's in-house team, utilizing high-tech, high-touch approaches."
Associates International, Inc. maintains three teams – Associates Marketing Group, Associates Data Management, and Associates Graphic Services – which fall under one corporate umbrella. Locations include two facilities in Wilmington, DE and one in Newport, DE.
The company is currently reaching out to clients, prospects, and others in its network to communicate the name change which more accurately reflects the depth and breadth of its print and digital media solution offerings.