Livonia, Mich. and Jacksonville, Fla. – Valassis, one of the nation's leading media and marketing services companies, and Winn-Dixie announced today an arrangement to develop and execute in-store marketing and media programs, effective May 1, 2010. The new arrangement will maximize efficiencies across the Winn-Dixie network of stores and ultimately create a shopping environment that directly meets consumers' needs.

"Our mission is to earn trust and loyalty every day" said Mary Kellmanson, Winn-Dixie Group Vice President, Marketing . " We're proud to have built our reputation on not only delivering a quality product, but on constantly striving to find new ways to improve that quality as well. I am confident that this partnership is another step in helping us to achieve that mission and create a consistent look for our in-store marketing and media programs."

"We are extremely excited to enter into a relationship with a true leader in the grocery retailing industry, a company that is widely recognized for its innovation and expertise," said Michael Kowalczyk, Valassis Vice President and General Manager of In-Store Marketing . " Valassis ' In-Store Marketing programs are strategically in-line with Winn-Dixie's corporate goals and objectives, and will deliver value to their customers and the CPG community at large. This relationship exemplifies our commitment to providing a suite of in-store marketing strategies that are based on offering consumers real value, especially in these trying economic times."