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International Paper launches 'Printer's Playbook' video series

Press release from the issuing company

Memphis, Tenn. - International Paper today launched Printer's Playbook at PrintersPlaybook.com and on various social media platforms. Printer's Playbook is a series that features videos and content geared toward educating commercial printers, designers, paper merchants and other key stakeholders on a wide array of printing topics. The series will provide expert solutions and advice pertaining to common issues that printers and others in the industry encounter.

The videos and educational information will be easily accessible at PrintersPlaybook.com and on Facebook.com (Printer's Playbook), Twitter.com (PPlaybook) and through a YouTube Channel (PrintersPlaybook). The videos will feature tips and advice from industry expert and retired International Paper Graphic Arts & Printing Scientist Jim Kohler. Kohler is currently an adjunct professor at the Rochester Institute of Technology (RIT) in the School of Printing Management & Sciences.

"The topics for Printer's Playbook were determined after extensive interviews with several commercial printers," said Teri Shanahan, IP's vice president, Commercial Printing. "We are very pleased to offer the playbook series and feel the videos will help printers, designers and many others in the industry to enhance their business efficiency and effectiveness."

Approximately 60-70 percent of all pre-press files have issues that can cause press delays. The first episode in the series, titled 'Creative to Pre-press,' covers 10 short tips that will help designers efficiently send files to commercial printers with speed and success. These tips are compatible with Apple's Macintosh and other personal computers.

The series is part of International Paper's efforts to be a valued business partner that provides important tools to support the Commercial Printing industry. For more information on this series and other topics, go to International Paper's PrintersPlaybook.com.