Mail-Well Selects HP Indigo 3000 for Three Locations
Press release from the issuing company
AUGUST 26, 2003 – HP today announced that Mail-Well Inc., one of the largest commercial printers in North America, has purchased three HP Indigo 3000 Presses for Mail-Well Graphics in Philadelphia, Champagne Fine Printing in Houston, and IPC Mail-Well in Toledo, OH. The company selected the HP Indigo line of presses to help meet the increased demand for short-run, on demand printing.
Mail-Well was also impressed with the HP Indigo Press 3000’s variable data printing technology. “Digital printing offers the next generation in printing services with its ability to produce persuasive 1-to-1 marketing collateral cost-effectively,” states Gordon Griffiths, president and CEO, Mail-Well Commercial Print Group. “After conducting extensive research on a variety of digital presses, we determined that the combination of HP Indigo’s variable data offering and its superior color gamut was the ideal solution for us and our customers.”
The HP Indigo 3000 can print in five, six and seven-color offering the widest color gamut in the industry with 97% Pantone coverage. The advanced ink mixing system enables users to mix any PMS color or match a corporate brand.
“Companies around the world are looking to create more sophisticated high-return marketing campaigns instead of relying on low-response mass marketing efforts,” said Bill McGlynn, vice president, HP Digital Publishing Solutions. “HP and our innovative customers like Mail-Well are making on demand personalized printed materials available to any company, any size.”
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.