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February 2010 U.S. Commercial Printing Shipments nearly $6.6 Billion

Press release from the issuing company

Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of their most current report titled “North American Monthly Printing Shipments, Issue #53.” This report is available for immediate purchase at:


February 2010 commercial printing shipments were $6.57 billion, down -7.2% compared to 2009. Adjusting for inflation, shipments were down -9.6%.

Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center, said “January and February's commercial printing shipments were down about -6.4% on a current dollar basis, and their shipment levels indicate approximately an $82 billion. But some of our other forecasting models indicate a moderation in the contraction of printed materials, that may have 2010 shipments at $84 billion.”

The recent survey of US printers conducted by WhatTheyThink indicated that consolidation in the industry may be having a positive effect. “Respondents to our latest survey should a rebound of printers claiming to have sales increases of 6% or more. We haven't had this many printers, 21%, indicating this since the September 2008 survey.”

The latest report includes a discussion of February's shipments, Canada's January shipments and capacity utilization, recent US Postal Service trends, and updated forecasts for the US industry to 2016. Dr. Webb's audio commentary also includes some important advice to printers about how to compare their shipment levels to GDP. “Since most businesses do not inflation-adjust their financial data, they need to look at the current dollar figure for GDP growth, and not the 'real GDP' figure that is quoted in the business press,” explained Dr. Webb.

The North American Monthly Printing Shipments Report contains both current and inflation-adjusted analysis of commercial printing and print services shipments, for the U.S. and Canada, and forecasts for 2009 through 2016. Forecasts are updated every month, and changes are discussed in the report, which is comprised of Adobe PDF, Microsoft Excel and PowerPoint files, and an MP3 file of audio commentary from Dr. Webb. The cost of the report is $50.00. Those purchasing the report can easily repurpose the charts and data in presentations, webinars, and other reports.

The report contains significant and proprietary analysis and by Dr. Webb and WhatTheyThink's Economics and Research Center. It is a top-level analysis of the U.S. commercial printing and trade services markets such as commercial offset, digital, and other printing processes, as well as prepress and postpress contained in the standard business classification NAICS 323.


WhatTheyThink's Economics and Research Center contains a blend of free and premium content for graphic arts and publishing executives. It offers an online library of primary research reports, executive summaries of economic trends, and related industry columns, videos, podcasts and webinars.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.

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