Wheeling, Ill. – BÖWE BELL + HOWELL (BBH) has promoted Mike Maselli to vice president of marketing and product management. This new appointment will further strengthen the company's positioning and solutions strategy, and allow rapid, market-focused solutions development. In his new role, Maselli will be responsible for corporate marketing communications, and inserting, vision and ADF software product management.
Maselli was previously executive director of business management for the BBH software division. In this capacity, he was instrumental in the launch of many industry-leading products and services, received multiple patents, and helped educate and promote the value and benefits that come from automating and evolving production mail operations. He joined BBH in 1998.
"I am thrilled to have someone of Mike's caliber leading our marketing efforts," said Mark Van Gorp, BBH vice president of business development. "His knowledge of the industry, our customers and vendors will benefit our messaging and speed the delivery of solutions that are specific to our customers' needs."
In related moves, the company has appointed Gordon Galloway to director of inserting product marketing for its inserting portfolio. Galloway was previously product manager for many of the company's leading inserting systems, and has been with BBH since 2006.
"These changes provide us with strong management for achieving our business goals and will help us bring to market many new and exciting solutions," added Van Gorp. "We believe we have the team in place that can deliver the solutions that help companies reduce costs, improve efficiency and grow their business."