SANTA BARBARA, CA, MARCH 9, 2007 – Bill Gilmer, president and co-owner of Wordsprint, Inc., Wytheville, Va., discusses in an NAPL podcast available at no charge at www.napl.org how specializing in vertical markets has significantly strengthened the company’s competitive positioning and expanded its geographical reach. Gilmer explains how Wordsprint sought out and developed expertise in vertical markets—including the auction industry and the college admissions areas—that were a good strategic fit with its “design, print, mail” business model.
The podcast was recorded live at NAPL’s Top Management Conference 2007 in Santa Barbara on Thursday, March 8 (TMC runs March 7-11), In the audio program, Gilmer, shares in an interview with John Hyde, NAPL vice president and senior consultant, specific strategies that printing and graphic communications companies can use to develop expertise in vertical markets.
The podcast and the many other informative audio programs recorded at NAPL’s Top Management Conference are available at no charge at the Association’s website, www.napl.org for downloading and listening on computers or on digital audio players. The podcasts are produced for NAPL by Professional Pocasts, LLC, Cherry Hill, NJ.
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