SHELTON, CT -- Pitney Bowes Inc. executives today officially opened the Pitney Bowes Customer Innovation Center in Shelton, Connecticut providing a test environment for customers running the latest applications in print and mail. More than 44 customers from 25 companies arrived from around the globe to see the first center of its kind in the industry. Shortly, customers will run their own multimedia and Transpromo applications and report metrics on test runs to demonstrate return on investment in new technologies. Marketing and operations teams are coming together around these new technologies and solutions to create retention, acquisition and cross-selling programs that grow revenue.
“Print and mail production technologies are maturing at a time when our customers need them most,” said Leslie Abi-Karam, Pitney Bowes Executive Vice President and President, Mailstream Solutions Management. “Full-color, personalized communications lead to revenue growth and industry transformation. All technology investments are being tested and challenged today; so, we’re especially pleased to invite enterprise-wide teams to our Innovation Center to test and measure the ROI of applications on real campaigns to real consumers.”
Center stage at the Customer Innovation Center, is the new production color printing system for high-volume transactional mailers - the Pitney Bowes® IntelliJet™ Printing System. Independent of page complexity, the Pitney Bowes IntelliJet Printing System, powered by Production Intelligence® solutions, can produce statements with uncompromised 1200 x 600 dpi color quality at 400 feet per minute. Leveraging the 30” wide format, customers can produce 4-up 7” forms at up to 3,490 impressions per minute, and 3-up 8.5” forms at up to 2,600 impressions per minute. The end-to-end system integrates print and mail operations and is supported by the world-class Pitney Bowes service team.
The Pitney Bowes IntelliJet Printing System features the HP® T300 Color Inkjet engine, and is the result of a strategic alliance with HP, a global leader in information and print technology.
According to research by the marketing consulting firm InfoTrends, the digital color print market is expected to grow from 116 billion impressions in 2008 to 262 billion in 2013, with a 53 percent compounded growth rate in continuous feed color, driven by new high-volume color inkjet products such as the Pitney Bowes IntelliJet Printing System.