WILMINGTON, MA - interlinkONE Inc., a leading provider of web-based marketing software solutions, today announced the availability of Quick Response Codes (QR Codes), an innovative way of connecting stagnate print and an interactive response-a practice known as interactive print-as part of the company's ongoing development of marketing solutions that build, manage, execute, and measure all aspects of a company's marketing efforts. QR Codes are two-dimensional bar codes featuring URLs that drive users from printed material to the web, and are increasingly being used on business cards, direct mail pieces, billboards, postcards, fliers, and more to enhance marketing initiatives. interlinkONE's marketing software makes it easy to generate QR Codes independently or as an integrated part of the company's end-to-end personalized marketing solutions.
"Many tools on the web help you generate QR Codes; however, interlinkONE offers the only multi-channel marketing software solution that allows you to generate QR Codes and then compare their success to other marketing efforts," said John P. Foley, Jr., president and CEO of interlinkONE. "For example, you can measure how effective a printed piece was with the QR Code versus e-mail efforts or you can figure out how many recipients clicked the link to your newsletter via Twitter versus how many accessed it via the QR Code on your company flier. These are just a sample of the valuable marketing metrics that you have access to via one dashboard with our marketing software."
Widely used throughout Japan and in parts of Europe, QR Codes are gaining more popularity in the United States as more people use mobile phones to access 3G networks. Scanning software can be loaded onto such devices as smart phones. The user then points the device at a code, and the smart phone brings up websites, text or pictures. The code pattern is small enough to be hidden or incorporated into a visually pleasing image.