IDC, a highly respected IT industry research firm, named XMPie as a leading vendor in its recent study, "Worldwide Dynamic Enterprise Publishing Software 2009-2013 Forecast and Analysis: Customer Correspondence, Transpromo, and Multichannel Publishing Drive Growth." Vendors considered leaders in this forecast have the largest software market revenue and XMPie was acknowledged as a leader in sales enablement, marketing and advertising, as well as direct mail and promotions. XMPie was also specifically highlighted for the benefits its variable data, cross-media communications software brings to marketing applications.
According to IDC, the motivation to adopt dynamic enterprise publishing often arises from the desire to improve the effectiveness of a specific business process, reduce printing and mailing costs, enhance customer relationships by communicating more effectively and persuasively, or to ensure compliance with regulatory requirements. XMPie uniquely addresses each of those needs with solutions that simplify personalized communication processes and strengthen the link between personalized print, e-mail and Web marketing.
"XMPie's broad offering was the first to directly tie print and e-mail campaigns to personalized URLS, streamlining the way consumers respond to promotions and enhancing how organizations gather new consumer information," said Melissa Webster, program vice president, Content and Digital Media Technologies, IDC.
XMPie's modular software provides corporations, print and marketing service providers, agencies and small-to-medium-sized businesses with the strategic advantage of using one solution to create, deploy and track variable data and cross-media communications for every media channel - print, Web, e-mail and mobile. It allows users to both obtain and leverage valuable recipient information, making customer communications more relevant, effective and revenue-generating.
"XMPie is committed to developing solutions that help organizations simply and accurately engage in two-way dialogues with recipients, ensuring each interaction is relevant, effective and memorable," said Karin Stroh, vice president of marketing, XMPie. "IDC's report findings reaffirm our leadership position in the industry and highlight the important role dynamic publishing plays within organizations."
 IDC, Worldwide Dynamic Enterprise Publishing Software 2009-2013 Forecast and Analysis: Customer Correspondence, Transpromo, and Multichannel Publishing Drive Growth, Doc # 219546. August 2009