ALPHARETTA, Ga. - The key to getting any point across is choosing the right medium for the message.
When Neenah Paper wanted to highlight the versatile beauty of their environmentally friendly, FSC-certified CLASSIC Linen Papers, they decided to tell the larger story about sustainability through a series of cutting-edge wallpaper posters designed to promote larger conversations about paper as a physical medium.
Neenah Paper's new series of Conservation Wallpaper Posters are not just beautiful to look at, but are packed with smart information about environmental efforts. It's all part of Neenah's ongoing mission to be a good steward of the Earth's natural resources and show how beautiful and versatile recycled paper products can be.
The first poster, released this summer, is printed on ENVIRONMENT Papers, PC 100 White and is packed with facts about recycling, what Neenah has been doing to make a difference and how anyone can get involved, starting with this sobering note:
"You may think that a lot of paper gets recycled, but according to the National Recycling Coalition, Americans still throw away enough office paper each year to build a 12-foot-high wall of paper from New York to Seattle. Paper and wood account for almost half of all waste that goes into landfills and incinerators."
The second poster, released in October, highlights water and is printed on CLASSIC Linen Papers, Recycled 100 Bright White. The third, due in November, looks at energy and will be printed on CLASSIC COLUMNS Papers, Recycled Bright White. And, due to the popularity of the posters, Neenah has decided to add a fourth poster focusing on the protection and restoration of Earth's resources and natural habitats. It is due out later this year.
"Environmental issues tend to be deadly serious subjects that many treat with a somber tone," said Steve Sikora, co-owner and creative director/copywriter of Design Guys, the Minneapolis-St. Paul firm who designed the Neenah Wallpaper Poster Series.
Taking the opposite tack, these posters were designed to have maximum visual impact - making the most of a few bits of text and being able to work singly or as a group. Both of those attributes increase the odds they will make their way onto plenty of walls - and stay there.
Sikora said he'd like designers to respond to the Conservation Poster Series by realizing how much of an impact they have on consumer attitudes. "I once heard Milton Glaser say that he made 'no distinction between good design and good citizenship.' That isn't the way most of us begin thinking about our work, but I think he is exactly right."
Contact a Neenah Paper sales representative or merchant to obtain the first two posters in Neenah's Wallpaper Poster Series. Go to www.neenahpaper.com/conservationposters to be notified when the next poster in the series is to be released.