Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of their most current report titled “North American Monthly Printing Shipments, Issue #47.” This report is available for immediate purchase at:
“August commercial printing shipments were $7.3 billion, down -11.5% compared to August of last year. “August is usually a relatively good month with educational and retailer advertising printing leading the way,” said Dr. Webb, director of WhatTheyThink's Economics and Research Center. “Print's difficult year continues, as August had the steepest dollar decline of 2009 compared to last year.” Dr. Webb noted that the Canada data for July, also included in the report, showed an exceptionally difficult month for those printers.
This report discusses recent research conducted by WhatTheyThink showing the importance of “ancillary services,” the additional activities that diversify printing business streams. Dr. Webb stated “The industry has always had non-print services, and in the 1970s, they were actually higher as a percentage of revenue than they are today. This recession is a prime opportunity to become an outsource partner to many companies because of the print business' natural understanding of workflow and logistics. As the economy improves, many companies will be reluctant to add staff and would prefer to use outsourced services they can depend on.”
The North American Monthly Printing Shipments Report contains both current and inflation-adjusted analysis of commercial printing and print services shipments, and forecasts for 2009 through 2014. It is comprised of Adobe PDF, Microsoft Excel and PowerPoint files, and an MP3 file of audio commentary from Dr. Webb. The cost of the report is $50.00. Those purchasing the it can easily repurpose the charts and data in presentations, and reports.
The report includes the updated forecasts for 2009 through 2014 for the U.S. and Canadian commercial printing industries.
The report contains significant and proprietary analysis and by Dr. Webb and WhatTheyThink's Economics and Research Center. It is a top-level analysis of the U.S. commercial printing and trade services markets such as commercial offset, digital, and other printing processes, as well as prepress and postpress contained in the standard business classification NAICS 323.
WhatTheyThink's Economics and Research Center contains a blend of free and premium content for graphic arts and publishing executives. It offers an online library of primary research reports, executive summaries of economic trends, and related industry columns, videos, podcasts and webinars.
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.
WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.