DES PLAINES, IL -- Schawk, Inc., a leading provider of brand point management services enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced today that it has appointed Scott Strong as senior vice president and managing director of Schawk Digital Solutions, a leader in the development of content-centric technology and solutions that help companies create compelling and consistent brand experiences across brand touch points.
David A. Schawk, president and chief executive officer, commented, "We are pleased to elevate Scott to this position after his contributions to our Company, and we look forward to his leadership and guidance. Our technology products and services are a vital part of Schawk's comprehensive brand point management offering globally."
Added Schawk, "Scott's ability to connect client requirements to effective technology solutions in the highly specialized world of brand management is a tremendous asset to Schawk. By aligning technology with strategic business objectives in this category, we are able to provide our clients with solutions that can help improve their business' performance."
Strong has global P&L (Profit and Loss) responsibility for Schawk Digital Solutions and is charged with managing all facets of the business, including the development of its software products and services, management of Schawk's current technology product clients, expansion into new markets and growth of its Digital Solutions' client base.
"I look forward to bringing a clear, strong, unified client focus to Schawk Digital Solutions," noted Strong. "I am fortunate to be able to leverage our domain-specific technology talent to create new solutions that respond to our clients' business needs in singularly effective ways."
Scott was most recently a senior business development executive for Schawk Digital Solutions. His 20 year background includes key new business and consulting roles at global technology companies specializing in solutions that deliver enhanced business performance. These companies include Accenture, MSC Software, and EDS.
Scott earned a Master of Science in Mechanical Engineering from the University of Cincinnati and a Bachelor of Science in Mechanical Engineering from Michigan State University. He is currently working towards completion of an Executive Master of Business Administration from Kellogg School of Management. He resides in Chicago, Illinois, with his wife Monique and two daughters.
BLUE(TM) is Schawk's proprietary enterprise brand management software developed specifically to guide the lifecycle processes of the packaging and promotional materials developed to market, promote, and deliver brand experiences. Schawk supplements this brand management technology with consulting, installation, training and maintenance and can provide on-site manpower when required. Additionally, Schawk's BLUE(TM) software has been designed to meet the highest levels of quality management standards within highly regulated and validated environments.
BLUE is comprised of five web-accessible modules that encompass digital asset management, copy management, workflow management, online proofing (which includes annotation and comparator tools) and Key Performance Indicators or KPI reporting. These modules integrate seamlessly together and with company-wide Enterprise Resource Planning (ERP) systems, and can be responsive to the complexities and unique requirements that regulate packaging in ways that broad-based ERP systems do not. BLUE is part of Schawk's comprehensive brand point management offering.