The Industry Measure Releases 2007 Stock Image Industry Market Sizing Report
Press release from the issuing company
NEW YORK -- February 26, 2007 -- The Industry Measure (formerly TrendWatch Graphic Arts) has released an update to its popular Stock Industry Market Sizing report. This report provides accurate and carefully weighted market projections for royalty-free and rights-managed images, as well as CD collections, for the following four marketplaces:
- Graphic Arts Firms;
- Creative Firms
- Internet design and development firms and departments
Estimates are provided in both units and dollars. A separate section also provides market share breakdowns for each image category by the sub-classifications within each of the four marketplaces surveyed.
Because the stock image industry is extremely fractured and dominated by small and mid-sized, privately owned companies, creating accurate estimates is extremely difficult. The Industry Measure has an advantage in that, instead of starting with the stock image companies, it can take advantage of its yearly and twice yearly mail surveys of these four key marketplaces to ask the purchasers of stock images themselves how many images they purchase on a monthly (or, in the case of CD collections, annual) basis and how much money they spend on them.
These numbers are projected out using The Industry Measure’s highly reliable demographic database and weighted by employee size category. In addition to the detailed market projections and market share breakdowns, the report includes fascinating “attitudinal data” on how many stock image houses respondents do business with and their key factors in choosing them. In the Stock Industry Market Sizing Report: 2007, these data are compared to the responses from one year earlier.
The most dominant trend in this data is the growth in single-sourcing. This trend existed in all key marketplaces but one—Internet design and development—where respondents have gone the opposite direction, increasing the number of stock image houses with which they are currently doing business.
- In three out of the four marketplaces surveyed, respondents were moving toward single-sourcing of stock images. Among creative firms, the percentage single sourcing rose from 28% to 38%;
- Also in three out of the four marketplaces surveyed, “price of images” is declining as a major factor in choosing a stock image provider. Among publishers, for example, this dropped from 90% citing price as a key deciding factor to 82%;
- Often, the market share for images (units) and images (dollar volume) are very different. For example, in the creative markets, graphic designers dominate the rights-managed image market by units (54%), but the market by dollars is dominated by ad agencies (43%), based on their significantly higher monthly expenditures.
The Industry Measure “Stock Image Market Sizing: 2007” report is available for purchase by visiting the secure The Industry Measure eStore online at www.theindustrymeasure.com or by phone at 866-873-6310. The price for the report is $995. The Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase.
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