Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of their most current report titled “North American Monthly Printing Shipments, Issue #45.” This report is available for immediate purchase at:
“June commercial printing shipments were $7.1 billion, down -12.2% compared to June of last year. The first half of 2009 saw commercial printing volume down by $4.6 billion compared to the first half of 2008, a -9.7% decrease in current dollars,” said Dr. Webb, director of WhatTheyThink's Economics and Research Center. “This has been a difficult year for commercial printers, and June may have been affected by the Postal Service's summer discount for large mailers, which started on July 1.” He noted that some mailers may have shifted their printing and mailing into July. “Typically, June is about 1.6% higher than May shipments, but this year it was down by -1.3%. That implies about a $200 million shift in volume from one month to the other.” It will not be known for a few months what the true effect of the postal sale on printing volume.
This report discusses recent research conducted by WhatTheyThink showing the statistical relationships of various economic measures. “In this issue,” says Dr. Webb, “we discuss the USPS 'summer sale' and how we will understand its effect on print volume, research showing the effect of social media on advertising, and other topics.”
The North American Monthly Printing Shipments Report contains both current and inflation-adjusted analysis of commercial printing and print services shipments, and forecasts for 2009 through 2014. It is comprised of Adobe PDF, Microsoft Excel and PowerPoint files, and an MP3 file of audio commentary from Dr. Webb. The cost of the report is $50.00. Those purchasing the it can easily repurpose the charts and data in presentations, and reports.
The report includes the updated forecasts for 2009 through 2014 for the U.S. and Canadian commercial printing industries.
The report contains significant and proprietary analysis and by Dr. Webb and WhatTheyThink's Economics and Research Center. It is a top-level analysis of the U.S. commercial printing and trade services markets such as commercial offset, digital, and other printing processes, as well as prepress and postpress contained in the standard business classification NAICS 323.
WhatTheyThink's Economics and Research Center contains a blend of free and premium content for graphic arts and publishing executives. It offers an online library of primary research reports, executive summaries of economic trends, and related industry columns, videos, podcasts and webinars.
The Economics and Research Center is exclusively sponsored by MindFireInc, a provider of software technologies that leverage direct marketing and the Internet.
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.
WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.
Since 1999, MindFireInc has provided innovative applications and services that help marketers synchronize their direct mail campaigns with the Internet. MindFireInc's flagship product, LookWho'sClicking, is a web-based application suite that links the impact and power of direct mail with the interactive capabilities of the Internet. MindFireInc offers its product through a network of Value Added Resellers (VARs). The company's web site is www.mindfireinc.com.