TUSTIN, Calif., (Feb. 22, 2007) — Back by popular demand, Adobe Systems and the Graphic Communication Institute at Cal Poly will return for the second year to PrintFest to sponsor and present new technical education tracks. The Adobe tracks will focus on demonstrating the practical uses for enhancements to many of Adobe’s popular creative solutions. The Cal Poly tracks will cover topics including variable data printing, virtual proofing, image manipulation, knowledge management, RGB workflows and more. Technical sessions will be presented at PrintFest 2007 taking place at the Long Beach Convention Center in Long Beach, Calif. from April 19-21, 2007, which includes a 200-plus booth Expo taking place April 20-21. The Adobe track will highlight key elements and capabilities of the entire Adobe Creative Suite in the following sessions: Adobe Photoshop: Unleash Your Creativity Adobe Illustrator: Produce Extraordinary Graphics Adobe InDesign: A Look at Powerful New Features Adobe Acrobat 8 Professional: Harness the Power of PDF Documents “At PrintFest, we look forward to providing a technical curriculum designed to help creative and production teams perform at their peak,” said Robin Tobin, senior manager, print industry marketing, Adobe Systems. “We understand the challenges that printers and content creators face every day, and believe that these Adobe sessions will offer great value to attendees of PrintFest 2007.” The Graphic Communication Institute at Cal Poly will present: Everything You Need to Know About Variable Data Printing Image Manipulation Alternatives for Graphic Designers and Photographers Virtual Proofing: The Wave of the Future for Saving Time and Increasing Profits RGB Workflows are the Future Managing Knowledge and Acknowledging Management: The Print Solutions Provider of the Future Grow Sales Revenue through New Industry Knowledge Adobe InDesign CS2: How to Enhance Your Workflow “PrintFest provides the perfect venue to educate creative and production staff about the latest graphic communication and business tools they’ll need to be successful,” said Harvey Levenson, Ph. D., Department Head, Graphic Communication Department at Cal Poly. “We had a wonderful response to our sessions last year, and are thrilled to have the opportunity to reach out to an even greater audience with PrintFest 2007.” PrintFest 2007 will also feature panel sessions focused on innovative solutions to real-world business challenges. Peer-to-peer panel sessions will explain how companies can profitably participate in niche markets and applications like variable data printing, wide format printing, label and package printing, mailing and fulfillment, and Web-based CIM/MIS plus a special print buyer panel. New to 2007 will be guided tours of specific expo exhibits that illustrate practical and profitable applications of key concepts discussed. “Timely and relevant education is critical to business and individual success,” said Chris Jacobson, president of Cal Events. “Helping the industry develop and sustain profitability is our number one goal for this show, and we are thrilled to be able to tap Cal Poly’s proven reputation for graphic arts education and Adobe Systems’ industry expertise as one of the largest and most engaging software companies in the world.” For session descriptions, including a complete day-by-day schedule, or to register for PrintFest 2007, visit www.PrintFest.com.