San Jose, CA -- L2, Inc. The Campaign Technology People today announced the launch of the multichannel campaign series 'Climbing the Multichannel Mountain' – a publicly available campaign application that allows marketers and marketing service providers to educate themselves about best practices in multichannel marketing.
The multichannel resources are available to view or download at http://multichannel.L2soft.com.
Multichannel campaigns involve integrating marketing messages across different mediums to reach a prospect or customer more effectively. For multichannel campaigns to be successful, messaging should be relevant and targeted to engage recipients in a two-way conversation.
The campaign application which runs through to August, 2009, features various on-demand video presentations outlining the three different phases in climbing the multichannel mountain. The topics covered in the video presentations include the multichannel process, how to plan and create effective campaigns, involving sales in the follow-up process, and how to get repeat business.
L2 also complements the video presentations with relevant whitepapers and case studies which can be used as reference for viewers in their own marketing campaigns.
"While it is important for marketers to measure the effectiveness of each marketing medium, it is even more crucial to use the different marketing channels collectively to reach your prospects. Planning effective multichannel campaigns may require more effort, but when you get it right, the results are tremendous" said Wrich Printz, President and CEO, L2, Inc.
For more information about L2, visit www.L2soft.com or view the multichannel campaign series at http://multichannel.L2soft.com.
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