QuadData Solutions to Integrate infoUSA Data into Enhanced List Rental Services
Press release from the issuing company
OMAHA, Neb.--Feb. 19, 2007-- infoUSA, the leading provider of proprietary business and consumer databases, sales leads, direct marketing, and email marketing, today announced an agreement to license its business and consumer databases to QuadData Solutions, a division of Quad/Graphics, the world's largest privately held printer of magazines, catalogs, direct mail and other commercial products.
QuadData Solutions will integrate infoUSA's databases of 13.5 million businesses and 200 million consumers into its turn-key solution, which will provide its customers with a one-stop shop for their printing and marketing requirements.
Vin Gupta, Chairman and CEO, infoUSA, commented, "infoUSA is excited to partner with QuadData Solutions in enhancing its list rental and marketing service capabilities. Quad/Graphics is a recognized leader in the printing industry and this agreement will enable them to create a new premier end-to-end solution for their customers and any company that uses data to build and maintain customer relationships."
Jeff Henke, Director, Quad Data Solutions, stated, "We are excited to partner with one of the leading providers of compiled business and consumer information. infoUSA is another key piece to Quad's strategy to help support multi-channel marketers objectives and strategies to acquire, retain and grow customers."
infoUSA provides complete and accurate business and consumer information to its customers. Our databases are created for marketing applications and contain the most deliverable records available. The infoUSA consumer database contains over 70 demographic categories available for selection, including age, income, and lifestyle information; while the business database maintains over 35 firmagraphic selects including business category, sales volume and number of employees.
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