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Quebecor Media creates ad flyer unit

Press release from the issuing company

MONTREAL, QUEBEC -- Quebecor Media Inc. announced today the creation of the Quebecor Media Network, a new flyer printing and distributing subsidiary. The capabilities of subsidiaries Alex Media Services, Messageries Dynamiques, the community weekly distribution network, the Islington printing plant in Ontario and the Mirabel printing plant in Quebec are being pooled to create the new entity.

The merger will solidify Quebecor Media's leadership in flyer printing and distribution services. Last year alone, the company distributed more than 1.5 billion flyers across Canada.

The ultramodern printing plants in Islington and Mirabel, in which Quebecor Media invested over $250 million and which meet the highest standards of quality, particularly with respect to colour reproduction, combined with the company's extensive network of weeklies and dailies covering most major Canadian markets, will enable the Quebecor Media Network to quickly position itself as the industry leader.

The new unit will serve customers across Canada with no intermediary, offering:

- A dependable and verifiable delivery system;

- In-house distribution analytics via Geographic Information Systems (GIS);

- Targeting by FSA (Forward Sortation Area), DA (Dissimination Area) and LDU (Local Delivery Unit);

- Supervised carrier force.

"The launch of the Quebecor Media Network will enhance the company's integrated value proposition to its business partners and advertisers at the local, regional and national levels," said Pierre Karl Peladeau, President and Chief Executive Officer of Quebecor. "More than ever, business customers will enjoy the full benefit of the power of Quebecor Media's print and electronic media properties, from coast to coast."