PALO ALTO, Calif. -- HP today announced the launch of the Graphics Elite Industrial Program designed to bolster the company's industrial large-format distribution strategy. HP's first Business Development Partner, Prisco, has joined the program and is now eligible to sell the complete portfolio of HP Scitex printing solutions, including printers, inks and accessories, directly to U.S. customers.

Backing the program with the full support of its resources, HP will offer extensive reseller training to equip partners with a wealth of knowledge on the HP Scitex product line and will continue to provide new customers with HP installation, servicing of all equipment and in-house training to ensure peak performance and maximum productivity.

"This new distribution program enables Prisco to sell HP industrial printing solutions and supplies directly to customers, allowing HP to reach new customers and resellers to expand their offerings to existing clients," said Don Knox, U.S. Director of Sales, Large Format Printing, HP Graphics Solutions Business. "Combining the industry's leading portfolio of large-format printing technologies with the established customer relationships of our partner is a strategic move for both HP and Prisco."

New Agreement Expands Prisco's Product Offerings to Meet Demand

Prisco, the leading manufacturer and supplier of pressroom chemistry and process control equipment in North America, has signed a national distribution agreement with HP that enables PriscoDigital to market and sell the complete line of HP Scitex industrial printing solutions. By joining the program, Prisco is now able to provide a robust portfolio of large-format technology to meet the demands of its customers.

"Our goal is to provide customers with leading technology that meets the growing needs of commercial printing establishments and graphics professionals for wide and super-wide format color solutions," said Steve Zunde, president, PriscoDigital. "With our large and well-established following of commercial printing companies and our reputation for supplying expertise to our customers in many aspects of their day-to-day operations, we are confident that the HP Scitex product range will be a perfect fit."

HP Scitex Industrial Printers include super-wide format, high-volume and flatbed industrial solutions, offering high productivity, outstanding print quality and color consistency for print service providers who want to produce a wide variety of applications. In addition to supplying best-in-class equipment, HP is committed to providing top-quality customer service and training to help customers grow their businesses and increase profits.