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Xerox Business Development Programs Offer Print Providers Ways to Drive Profits

Press release from the issuing company

ROCHESTER, N.Y. -- Xerox Corporation has ramped up its commitment to help print and graphic communications providers navigate the difficult economy with a series of Webinars, workshops and online sales training sessions.
“Xerox’s business development program focuses on the real-life business issues facing print providers today,” said Gina Testa, executive host of the series and vice president, Worldwide Graphic Communications, Xerox Corporation. “We know our approach works because customers are sharing their success stories with us.”
During a recent 15-month period, Xerox iGen3® Digital Production Press customers who used Xerox Business Development Services saw their print volumes grow by 12 to 35 percent compared to 0 to 4 percent growth for those who didn’t.  Jonathan Waters, owner, A-1 Printing Plus, is among those who have worked closely with Xerox to develop his business. “I tell people I bought a relationship,” he said.
Webinar Series
The Webinars will combine the independent views of InfoTrends analysts with the in-the-trenches perspectives of leading Xerox customers.  The next Webinar, on Wednesday, June 10, titled, “Marketing Your Business,” will feature Barb Pellow, group director, InfoTrends, and Xerox customers Eric Cosway, chief marketing officer, QuantumDigital, Inc., and Jack Emery, vice president, Data Solutions Marketing, HammeriQ.
Upcoming Webinars, which are one-hour sessions starting at noon, Eastern time, include:
    •    Aug. 26 — “Pricing for your Digital Business”
    •    Sept. 23 — “What was HOT at Print ’09”
    •    Oct. 14 — “Marketing High Value Applications Upstream”
    •    Nov. 11 — “Emerging Applications”
Webinar attendees will receive a free InfoTrends white paper or report.  For more information and to register, visit http://www.xerox.com/busdevwebinarseries.
Business Development Thought Leadership Workshops
Xerox’s Business Development Thought Leadership Workshops feature industry experts and Xerox executives in a day-and-a-half long program held in Rochester, N.Y.
Dates and topics for upcoming workshops are:
    •    Aug. 5-6 — “Sales Management and Value-Based Pricing”
    •    Oct. 19-20 — “Working Closely with Marketers, Agencies and Designers”
Print providers should contact their Xerox sales representative for information about these workshops.
Xerox is partnering with InfoTrends to offer Web-based, customized communications sales-training courses. Topics include solutions selling, variable-data print, Web-to-print and customized, transpromotional, transactional and multi-channel communications. The courses, developed by InfoTrends, can be taken anytime, on a self-paced basis. Discounted pricing is in place at $99 per course or $399 for the full seven-course series. For more information, visit https://www.infotrends.com/xerox/index.html.