PARAMUS, NJ - NAPL is offering five new summer webinars on key sales and marketing topics. Each is designed to present innovative ideas and information for improved positioning in growing customers and market share. Free June events, sponsored through the generosity of Canon, are scheduled from 12:00-1:00 p.m. ET as follows:
June 15: Solving the Sales Compensation Puzzle.
Marketing Print Plus Webinars
June 9: Search Engine Optimization (SEO) and Marketing (SEM) for Improved Print Positioning,
June 16: Integrating Mobile Marketing into Print
June 23: Using Social Media for your Print Business
June 30: Creating a Persona for Your Print Business on the Internet
The sales webinar is the only one scheduled for a Monday and presents latest findings from NAPL’s recently released Sales Compensation Study. It provides action steps for designing and restructuring a sales compensation plan for your company. For more information on the study, and to preview videos of the two key speakers, go to: napl.org/salescompstudy.
All Tuesday webinars are dedicated to Marketing topics and branded under the NAPL Print Plus banner. They are designed to help printers use emerging marketing technologies to support promotional activities, and help add to a company’s capabilities and marketing knowledge base. The Webinars provide information to gain new customers and to grow share of wallet with current customers. The June Series tackles four key topics – from search optimization to social media techniques -- that each aid in the evolution to a modern marketing service provider in the new digital marketing world.
A line-up of marketing experts will lead the Print Plus discussions and feature examples of how printers can or are already adopting key new technologies in their business models. Susan Wittner, marketing executive, formerly of Agfa Corporation, will facilitate the marketing webinars.
“The printing and graphic communications industry continues to be challenged to evolve its sales and marketing capabilities,” explains Rhona Bronson, SVP, Marketing, NAPL. “The June webinar series was designed specifically for our industry as tutorials on new areas to explore for business development at their firms. These sessions are perfect for both novice and more experienced industry professionals who want to talk the talk and walk the walk. In just one hour, an attendee can get an excellent overview, hear current examples from within the industry, and begin to think about how to incorporate the learning into a tangible business opportunity.”
For more information, go to www.napl.org/SummerWebinars. To register for the first webinar on Search Engine Optimization go to http://tinyurl.com/nhuvpe. Links for other webinars are available at www.napl.org/SummerWebinars. Registration is free, so sign-up today.
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