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L2 offers video on 'Making 1:1 campaigns work'

Press release from the issuing company

San Jose, CA -- L2, Inc., The Campaign Technology People makes their latest video presentation "Making 1:1 campaigns work" available for viewing online at http://video.L2soft.com. Presented by Wrich Printz, President and CEO, the video outlines the multi-channel process and how marketers can improve their marketing campaign results.

Based on an L2 campaign case study, Wrich takes viewers through best practices in 1:1 campaigns including integrating multiple marketing channels, planning for follow-up messages and tracking individual response to each campaign.

"Marketers often mistake a single marketing piece personalized to the individual as a 1:1 campaign. Technically it may be, but reaping the real results involve a deeper understanding of how to effectively use data you have to make more meaningful conversations with your customers and prospects" said Wrich Printz, President and CEO, L2, Inc.

L2 is provider of Fuse, a cross-media 1:1 marketing platform for creating highly targeted campaigns via Email, Direct Mail, Personalized URLs, Data Collection Websites and now Short Message Service (SMS). Fuse also includes cost and time saving features on the backend to automate the campaign production process.

The video presentation is part of an on-going effort by L2 to help marketers and marketing service providers succeed with 1:1 multi-touch, multi-channel campaigns using the latest marketing technology.