NEW YORK -- Impacted by the current economic conditions, b-to-b trade show revenues were down 20.1% compared to a year ago. In the same period, b-to-b magazine revenue declined 26.1%, generating a combined trade show and magazine decline of 22.9%.
Gordon T. Hughes II, President & CEO of American Business Media commented, “We are not surprised by these numbers given the current state of the economy; however, our digital offerings continue to generate new revenues, and our custom media and data businesses also continue to show strength. We remain extremely enthusiastic about the prospect for business media and information services as the economy improves.”
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Engineering, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**Supplied by PERQ/HCI
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 22 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on the American Business Media Web site.
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