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MindFireInc raises the bar with MarketFire

Press release from the issuing company

Irvine, CA – MindFireInc, world-wide leader of marketing intelligence software and services, announced today that it will unveil its next-generation marketing platform for integrated and personalized marketing campaigns, called MarketFire, at this year's Print09 Conference in Chicago, Illinois.

MarketFire is a powerful platform for creating, tracking, analyzing, and improving multi-faceted, cross-media marketing campaigns. Built to allow MindFireInc Solution Partners across the world to meet the growing and evolving cross-media marketing demands of their Clients, MarketFire is built on next-generation technology that will provide a more powerful, scalable, and comprehensive solution.

As the industry technology leader, MindFireInc continues its commitment to provide Printing and Marketing Service Providers with the state of the art technology and un-matched support and services to help them grow their businesses. Now with MarketFire, MindFireInc has once again developed a robust solution with an extremely flexible architecture that simplifies the process of developing and delivering sophisticated marketing campaigns and takes the cross media marketing technology to a whole new level.

The result, said Moe Farsheed, CEO and co-founder of MindFireInc, will be "our partners' ability to deliver campaigns with more success and greater impact, because they'll have more capability to analyze and leverage prospect or current customer data in any number of ways. That leads to more focused and effective campaigns that produce a higher return on investment."

As the trusted partner of 550+ Solution Partners and 3,200 users world-wide, MarketFire will be made available to all existing Clients at no additional charge, and to the general market in November.

"Our vision with MarketFire has been to provide our Clients, Print and Marketing Service Providers with one platform for managing all of their cross-media marketing channels, including direct mail, email, SMS, Personalized URLs, Microsites, and more," said David Rosendahl, co-founder and Executive Vice President of Client Services.

MarketFire possesses an array of features vital in today's evolving cross-media marketing world, including:
    * Powerful Microsite Authoring. Supports either the novice user with built-in authoring tools, or the more advanced user by enabling the upload of HTML, CSS, Javascript, and all other campaign assets, including those authored by programs like Dreamweaver. Microsites can be created with any number of pages, data capture forms, or interactive and personalized elements.
    * Flexible Rules and Trigger-based events. Advanced rules creation and editing, as well as configuration of trigger-based events, provides for powerful event-based marketing.
    * Prospect-centric data view. An innovative data architecture allows the tracking of a respondent's history across multiple campaigns.
    * Powerful Reporting. Strong, analytical dashboard helps you easily track and measure a variety of indicators of success at both individual and aggregate account levels.
    * Platform Compatibility. Easily author marketing programs on various platforms, including both MAC and PC compatible platforms, as well as a variety of browsers including Internet Explorer, Firefox, and Safari.

"With MarketFire, our Clients will continue to lead the market in terms of their success. Combined with our FastLaunch program, our Clients repeatedly demonstrate that they are positioned for growth, even in these challenging times," added Joe Manos, Executive Vice President.

MarketFire was a proud recipient of "Must See' ems" designation, announced in this year's Executive Outlook Conference, which took place September 10th at Print09. The Must See 'ems product and technology recognition program is a key element of the industry recognized Executive Outlook Conference, designed to focus the spotlight-and printers' attention-on the most unique, innovative and compelling products and services at Print 09. The list of "Must See 'ems" was selected by a panel of 16 industry analysts and trade journalists.

For further information, visit MindFireInc at Booth 7351 (McCormick Place North, Hall B, Level 3) at the upcoming Print 09 Convention/Conference & Exhibition, September 11 – 16, in Chicago. Or call toll free, (877) 560-3473; www.mindfireinc.com.