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WhatTheyThink Webinar Program Offers Effective Lead Generation for Sponsors

Press release from the issuing company

Events Draw Large Numbers of Qualified Leads, Offer
Excellent Promotional Opportunity

Lexington, Kentucky USA – WhatTheyThink, a leading media, market intelligence and research company for the printing and publishing industries, today announced that its innovative webinar program, in place since 2003, continues to deliver exceptional results for its sponsors. 

“We have been conducting web-based educational sessions longer than any other industry media outlet and have the process perfected,” said Randy Davidson, President of WhatTheyThink.  “As our subscriber audience has grown over the years, so has the average number of registrations we get for each webinar session, ranging from 350 to nearly 1,000, depending upon the topic.”

WhatTheyThink webinars generally include an independent industry expert and panelists who own and operate printing businesses and have expertise in the subject matter.  Attendees have the opportunity to ask questions as the webinar proceeds, making these sessions a valuable interactive experience.  In addition, webinar archives are stored online indefinitely and are routinely accessed by hundreds of industry professionals, either to review the session again, or because they were unable to attend it live.

“Our affordable sponsorship program allows us to bring these sessions to attendees at no charge,” added Davidson. “Busy printing professionals who give up an hour of their time to attend these sessions are already predisposed to be interested in the topic, and thus constitute qualified leads.  Our sponsors have been very pleased with the return on investment and the visibility this program has delivered for them.”

Recent webinars have covered a range of topics, from the economy, to how businesses can leverage digital printing to take advantage of emerging markets such as photo products and the production of packaging using digital technologies.  Webinar archives can be accessed by visiting WhatTheyThink and selecting the Webinars tab at the top of the page.

For more information about how the WhatTheyThink webinar program can generate qualified leads for your business, contact Randy Davidson at [email protected].

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.