(December 15th, 2008 – Indianapolis, IN) - Litho Press Incorporated, a leading Midwest commercial and packaging printer, recently enriched its color services by adopting G7 standards.  G7 is a revolutionary process based on principles of digital imaging, spectrophotometry, and computer-to-plate (CTP) technologies.  The G7 process control methodology was developed by IDEAlliance to prescribe how to use the most modern technology, techniques, process controls and standards to reliably produce high-end commercial printing with a close visual appearance from proof to press and from press to press.  Litho Press Inc. is the first printer in Indiana to achieve the IDEAlliance G7 "Master Printer" status.

This new methodology utilizes the existing ISO 12647 Standards (International Organization for Standardization for sheet-fed offset and web-offset heatset) as the basis for good printing.  The goal is to specify a simple calibration process that will help printers reliably achieve a close "visual match" from proof to press. G7 breaks from tradition by focusing on colorimetric data for gray balance in the mid-tones rather than on densitometric aims, i.e. dot gain, for each color. G7 is named for its gray scale calibration technique and the 7 ISO ink colors it requires and is a trademark of IDEAlliance.

Litho Press Inc. delivers the highest grade of printing available, including commercial, packaging, corrugated, large format and more.  Specifically, Litho Press Inc. is known for producing exceptional corporate brochures, point-of-purchase displays, posters, art reproductions, litho labels and SBS topsheets.

Litho Press Inc. applied La Crosse Litho Supply's ColorLink Color Assurance Program to achieve G7.  Litho Press Vice President John Lacy commented: "We are extremely proud to be the first printer in Indiana to attain G7 Master Printer status.  As a G7 Master Printer, we can achieve the best color for our customers by adhering to the latest industry color standards."  Lacy added, "By enlisting La Crosse Litho Supply to implement G7, we now possess the tools necessary to further enhance our high-quality printed materials."

The La Crosse Litho Supply ColorLink Color Assurance Program produces accurate and consistent color from prepress to the press room.  The program offers software (known as Color Analysis Toolkit), hardware and a consulting mechanism to enhance color management capabilities.  Matt Fehn, Director of Technology for La Crosse Litho Supply, LLC, worked with Litho Press to enhance their color management capabilities.  Fehn developed the Color Analysis Toolkit software and possesses over a decade of experience in training and sales, and currently oversees the in-house Technical Staff.

As a result of their extensive G7 training, Litho Press Inc. is now qualified as an IDEAlliance "Master Printer".  This designation signifies that Litho Press has been trained to print to the new G7 methodology and can produce a press sheet to GRACoL (General Requirements for Applications in Commercial Offset Lithography) aims within acceptable tolerances.  In other words, the color from every Litho Press proof will match GRACoL industry standards.  This qualification mark also denotes that Litho Press Inc. uses the most modern technology, techniques, process controls and standards required to produce high-quality commercial printing.

As a "Master Printer", Litho Press Inc. is now listed on the GRACoL (General Requirements for Applications in Commercial Offset Lithography) and IDEAlliance websites in a Master Printers database with a link to their website and contact information.