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Online Print Solutions to show PURL Technology at Print '09

Press release from the issuing company

San Francisco, CA – Online Print Solutions, a world leader in Web-to-Print software solutions, will showcase the latest Multi-Touch PURL technology, a component of their VWeb module at the Print '09 show in Chicago, September 11 – 16, 2009 in booth 7340.  Multi-touch PURL Cross Media Campaigns is just one of the new innovations in the latest ideration of the VWeb software module.

Multi-Touch Campaigns are an innovative, new way to utilize cross-media campaigns and allow users to create campaigns that deliver multiple emails, print or SMS over time.  This is designed to allow your clients to put their marketing campaigns on autopilot. Users can create and deliver multi-touch, multi-layered marketing campaigns that intelligently and automatically reach out to their leads, prospects and customers.

Users can Add additional recipients to campaigns at any stage. Email or SMS notifications can be sent to individuals such as sales reps notifying them of prospects activities.  Advanced reporting capabilities allow users to drilldown to an individual user level, touch or activity.

Online Print Solutions' SmartCampaigns enables you to create a variety of artwork/content/images/promotions and serve them to a pre-set sample group.  Then it will monitor, in real-time, which of these variations show the most success and apply the most successful variation to the remaining bulk of the recipients.  This process is called multi-variant, however, the results have never been able to be applied in real-time. SmartCampaigns applies the knowledge that may have taken 5 or 6 campaigns to build up in to one single campaign effort. The effect grows exponentially once you go beyond single-touch in to multi-touch as each touch is an opportunity for SmartCampaigns to keep refining.

VWeb is the only cross-media application on the market that gives end-user clients the power to create their own campaigns. It enables users to combine the reach of variable data printing (VDP) with the precision of web and email communication to create powerful marketing campaigns. Among the marketing activities that VWeb enables is campaigns utilizing variable data print, personalized URL's (or PURLS), and targeted emails.

Online Print Solutions is a leading innovator in the areas of web-to-print, dynamic publishing and cross-media solutions. From corporate storefronts, retail sites & online design to variable data and cross-media solutions, Online Print Solutions provides a solution for however you interact with your clients.

The OPS Product Suite is one of the industry's broadest portfolios. The suite boasts a product for every conceivable interaction you may have with your customer ranging from corporate storefronts, job submission, retail sites, online design through to variable data printing and advanced multi-touch cross media campaigns. The OPS platform offers print providers and marketers a fully integrated solution that can be deployed quickly.

For additional information Online Print Solutions is on the web at http://www.onlineprintsolutions.com