Digital Color Imaging, Inc. Invests to Build 1:1 Marketing Communication Campaign Capability
Press release from the issuing company
AKRON, Ohio--April 29, 2007-- Digital Color Imaging, a wholly owned subsidiary of DSI Direct Sales, Inc., a leader in print communications and digital asset management, announced today dramatically enhanced capabilities with the recent installation of the new Xerox iGen3 110 Digital Print Production Press.
Dave Welner, Digital Color Imaging's CEO, stated that "We are committed to staying on the leading edge of print and communication technologies, providing our customers and partners with the knowledge and ability to produce the best possible work, cost-effectively. This equipment and its technology have revolutionized our digital printing production capability with automatic make-ready and collation, the ability to mix stocks within a run, and built-in intelligence to maintain color fidelity and registration. With Variable Information Printing, we can now customize, personalize, and add more value to every page. We can use customer data captured from client CRM databases, web sites, and call centers to drive variable text, images, and graphics in personalized 1:1 marketing communication materials. Variable information printing enables Digital Color to support high-value customer marketing programs, while increasing customer loyalty and response rates."
The marketplace for personalized direct marketing materials is growing. In a report recently released by The Winterberry Group, spending on direct mail is forecasted to grow by 6.75% in 2007, and 6% in 2008. This trend is anticipated to continue through 2009, when the forecast for overall spending on direct mail services will reach $73.6 billion, a 6.8% compound annual growth rate per year for 2005 to 2009.
For every $1 a company spends on print, another $6 is spent on content and fulfillment, making content a $1 trillion market. This new technology in digital printing gives Direct Color Imaging the ability to now more deeply penetrate this market, offering web-to-print solutions (collaterals on demand, web fulfillment, and co-branding/channel support documents), cross media communications (linking print with web and e-mail campaigns), and personalized communications with variable relevant content.
Beyond just direct mail, Digital Color can now assist clients to build cross-media personalized campaigns, linking one-to-one print pieces with personalized URLs they provide to their customers. These web-based applications can give visibility into campaign performance, allowing communication relevancy to be continually improved based upon detailed information capture and purchasing trends.
Dr. David F. Hostelley, the company's CFO and Director, commented, "Continuously improving the efficiency of our operations is not only good for us, but also the right thing to do for our clients and shareholders. For instance, we can now run up to 6,600 full process color letter-size 4/0 impressions per hour, dramatically increasing our efficiency and therefore reducing critical costs to both us and to our clients. This capability will be a significant driver of revenue for us in the coming year."
"The iGen3 gives us the flexibility to say 'yes' to more customers, because now short runs don't have to be so short and turnaround is even faster," Mr. Welner added. "Every page can be customized and personalized. We can combine color with black and white, print on demand books, catalogs, brochures, direct mail, inserts, and flyers with brilliant graphic arts quality."
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