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Management Insight Says Draw a Map for Winning Strategy

Press release from the issuing company

NASHVILLE, TN.—April 30, 2007 -- Point Balance, a leading provider of executive education and management consulting services for the graphic communications and publishing industries, announced today that the Spring 2007 issue of Management Insight is now available. Management Insight is the cutting-edge Point Balance journal designed specifically for executives and managers of graphic communications firms. Titled, “For Better Business Strategy—Draw a Map,” the Spring 2007 issue addresses one of the most critical challenges facing today’s graphic communications companies—how to develop and implement effective business strategy. Author and Point Balance principal G. David Dodd explains the importance of effective strategy to twenty-first century graphic communications companies. “Strategy has never been more critical to business success, “ Dodd observes. “For the past several years, printing companies have been diversifying beyond ‘ink on paper’ to offer an array of other communications services. Paradoxically, as printing companies broaden the range of services they provide, managers also face more difficult and complex strategic choices. For example, they must decide what kinds of customers to target and what specific services to offer. This need to make tough choices is what makes effective strategy so critical.” “This issue of Management Insight,” Dodd continues, “describes one of the most powerful tools ever devised for developing and implementing strategy—a Balanced Scorecard strategy map. A strategy map helps company leaders devise strategies that are complete, consistent, and executable, and it enables executives to translate their strategy into actionable terms that people throughout the organization can understand and implement.” In Bain & Company’s Management Tools and Trends 2007 survey, 66 percent of over 8,500 respondents reported using the Balanced Scorecard. The Spring 2007 issue of Management Insight explains how a Balanced Scorecard strategy map can help graphic communications companies win higher profits through better strategy. “For Better Business Strategy—Draw a Map” retails for only $29.95 and can be ordered online at www.pointbalance.com.