Berlin, Germany – IFA -- X-Rite, Incorporated – the world leader in color management and measurement technologies – showcases innovations in its line of exceptional solutions for color creation and control across digital creative workflows, enthusiast to seasoned pro, at ShowStoppers at IFA. The exclusive press event is held on the Messe Berlin fairgrounds – Wednesday, 2 Sept. 2009 @1800, two days before the trade fair begins to give journalists a critical 'first look' at the industry's leading products.

Attending press have the opportunity to explore the award winning X-Rite ColorMunki (www.ColorMunki.com), an all-in-one line of color solutions that deliver unparalleled color control and color creation tools for photo and design digital workflows. Each ColorMunki solution has been developed to meet specific creative workflow needs. The press may explore the all-new ColorMunki 1.1 software enhancements including: all-new advanced features; more flexible options; and more precise display control for both Photo & Design, users. For more information on 1.1: http://www.businesswire.com/news/home/20090720005086/en.

In addition, registered journalists and other media can learn more about the newly released hueyPRO 1.51 software that now supports seven languages. hueyPRO is designed for gamers and photo enthusiasts to calibrate all types of monitors – laptop, LCD and CRT –  (www.cjcstrategists.com/resources/ifa09/Huey_IFA09.pdf) for an enhanced color and contrast viewing experience. Then, throughout IFA, the company will host appointment-only, NDA embargoed press presentations of its latest upcoming color innovation for powerful color capabilities in RAW workflows in advance of its worldwide release.

"ShowStoppers is the perfect venue to re-engage with the international press that helped make ColorMunki such a success. We welcome the chance to give our friends in the media pre-show demos of enhancements to the ColorMunki line including a special European promotion, and an introduction to the latest hueyPRO, now expanded to support seven languages. Of course, we are thrilled that IFA offers us the opportunity to give journalists an exclusive "under wraps" look at a color technology we are developing for later worldwide release, as well," states X-Rite Senior VP of Sales and Marketing Iris Mangelschots.

Demo ColorMunki Enhancements at ShowStoppers
Key enhancements of the latest version of ColorMunki 1.1 will be demonstrated at ShowStoppers, including: more precise, pro-like display controls; expanded AppSet support for CorelDRAW Graphics Suite X4; Adobe InDesign CS4 (Mac and Windows); QuarkXPress 8; and expanded palette synchronization for Corel PainterX; Adobe Photoshop CS4; Adobe InDesign CS4 (Mac and Win platforms); QuarkXPress 8; and enhancements specific to ColorMunki Photo, such as unlimited seat licensing and interactive training Video (ITV) in localized languages.


- For details about ColorMunki 1.1 enhancement highlights: http://www.cjcstrategists.com/resources/cm1-1/highlights.pdf

- To learn more about enhancements specific to ColorMunki Photo 1.1 visit http://www.cjcstrategists.com/resources/xrite/ColorMunki-FAQ.pdf


Explore The ColorMunki Family At Your Leisure
Press who attend ShowStoppers have a hands-on opportunity to explore in a leisurely setting all the products in the ColorMunki product line:


- X-Rite ColorMunki Photo–a completely integrated color control solution to calibrate displays, projectors and printers for accurate screen-to-print color matching, designed especially for wedding, portrait and event photographers-or any passionate advocate.

- PANTONE ColorMunki Design–a fully integrated color inspiration and control solution that offers agencies, corporate in-house and freelancers the freedom to capture and design with any color from the visible spectrum. Includes essential color control functions for calibrating displays, projectors and printers including spot-color optimization.

- PANTONE ColorMunki Create–tools developed to work seamlessly with today's most popular design applications to create, manage, search, verify and share color palettes, then view the colors accurately with an included monitor calibration device.

Learn About The Special Europe Summer Promotion
X-Rite is offering an all-new special promotion throughout Europe. Those who buy a ColorMunki Photo (CMP) will get an instant price reduction of 45 Euros/ 38 British Pound Sterling when they buy a CMP at selected dealers. From now until September 30th.

Meet An All-new hueyPRO With 7 Localized Languages
The hueyPRO (www.cjcstrategists.com/resources/ifa09/Huey_IFA09.pdf), which includes all the features of the huey, offers advanced help and functionality through enhanced calibration, output matching, and more.  The latest version of hueyPRO 1.5.1 software CD that is available for immediate download will be on display at ShowStoppers  Press attendees have the opportunity to explore the all-new hueyPRO that now comes with localization language support for: English, French, Italian, German, Spanish, Japanese, Simplified Chinese, Traditional Chinese and Korean.

Software is posted on both the Pantone and X-Rite websites for immediate free download for current and new hueyPRO customers.

- Pantone:

http://www.pantone.com/pages/pantone/Pantone.aspx?pg=19567&ca=12#login


- X-Rite:

http://www.xrite.com/product_overview.aspx?ID=1207&Action=support&SoftwareID=906

Special By-Appointment NDA Press Briefing @ IFA
Be among the first in the press to learn about a soon-to-be-released innovation - from RAW capture to edit - for a more versatile RAW image workflow from technology leader X-Rite's global pipeline, under NDA (Non-Disclosure Agreement). This convenient, all-in-one RAW workflow innovation allows all levels of photographers to quickly and easily capture accurate color, instantly enhance portraits and landscapes and maintain color control from capture to edit for superior color results in a fraction of the time.

To arrange your exclusive, appointment-only press briefing call X-Rite EMEA Marketing Manager, Rachid Angri or EMEA Press Agent Charle-John Cafiero email X-Rite @ [email protected] or call (001) 917-714-1910