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Stora Enso launches LumiLabel G premium coffee packaging paper

Press release from the issuing company

Stevens Point, Wisconsin, USA, April 25, 2007 – Stora Enso Speciality Papers will launch LumiLabel G, a new high-end flexible packaging paper specifically designed for premium coffee wrapper packaging, at Packaging Summit Europe, 26-27 June 2007 in Okura, Amsterdam. This new high-gloss and high-brightness flexible packaging paper was developed in response to requests from coffee brand owners for an environmentally friendly wrapper paper that supports complex print graphics and withstands the rigors of high-speed coffee packaging processes. “With the introduction of LumiLabel G, Stora Enso now offers a premium paper solution for premium coffees,” said Eckhard Kallies, vice president of packaging papers. “LumiLabel G is an innovative alternative to plastic wrappers and allows brand owners to increase the sustainability of their packaging without compromising product design and production.”