ROCHESTER, N.Y. – From customized door hangers that resulted in more than 50 new business leads to a college admissions direct-marketing campaign that generated a 303 percent response rate – Print 09 attendees will be wowed by the applications printed on-site at Xerox Corporation's booth, #1100. Selected from Xerox's Best-of-the-Best Contest, the winning applications represent work produced by members of Xerox's Premier Partners Global Network.
"The entries showcase the power and flexibility of Xerox offerings combined with the creativity and expertise of our Premier Partners," said Gavin Jordan-Smith, vice president, Xerox Commercial Print, Premedia Business and Premier Partners Global Network.
Entries were judged on image quality, business results and the use of Xerox technology. The applications span direct marketing, books, and collateral materials printed on a variety of substrates.
The winning print providers, in alphabetical order, include: Bottomline Ink; Cathedral Corporation; dsicmm Group; In-Plant Graphics, Inc.; Keiger Direct and Keiger Printing Company; MagJak; Pondres Direct Mail; Traxion; and West Canadian Digital Imaging, Inc. For more information about the winners and their applications visit http://www.xerox.com/applications.
West Canadian Digital Imaging, Inc., based in Calgary, produced a collection of door hangers targeting high-level decision makers – each included creative personalization, such as the recipient's name written in lingering smoke or sand, along with their own URL. Printed on a Xerox DocuColor 8000 Digital Color Press, the company generated 56 customer leads in the first three weeks of delivery.
Keiger Printing Company relied on the Xerox iGen4 Press to print collateral with a colorful landscape on special stock. "The image-matching capabilities of the iGen4 press allow us to consistently produce the clarity and crispness of landscape photos – while capturing the natural textured feel with a felt stock," said Louis Crockett, president, Keiger Printing Company, located in North Carolina.
U.K.-based marketing communication provider dsicmm Group used the iGen4 press to create a coffee table-style book as a fundraising tool. The books, personalized for each student, generated a 2,400 percent return on investment.
A case study booklet highlighting the powerful revenue-generating stories behind these winning entries, along with the six honorable mention winners, will be available at the trade show.
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