Cambridge, UK; 12th November 2008: Ray Southam, CEO of Tonejet, commenting on the recent announcement from leading beverage can manufacturer Ball Packaging Europe stated: "The Tonejet print engine represents a revolution in the packaging industry. It will enable Ball to gain a significant market advantage by delivering bespoke branding to its customers in an industry that produces upwards of 250 billion drinks cans per year. The print engine works on our proprietary electrostatic drop-on-demand deposition technology which allows photographic quality images to be printed directly onto virtually any type of material including plastic film, paperboard and metal.
Like Ball, we envisage this new technology creating a buzz at major events, such as the 2012 London Olympics, where limited edition cans carrying images of the medal winners could be available in stores worldwide the following day. Tonejet technology will enable advertisers across all market sectors to reach wider audiences through the use of eye-catching packaging.
Tonejet's print engine will not only generate unprecedented opportunities for brand owners to target audiences on an individual basis, but will also meet the industry's critical needs for high machine uptime and low running costs. The operational and marketing benefits are truly industry changing given that our technology can print on such a vast array of materials - cans are just the beginning."
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.