Cohoes, NY (August 19, 2008) Mohawk Fine Papers Inc. explores a rare scientific discovery in its new multi-lingual promotion, Lost. The recently released promotion printed on FSC-certified Mohawk Options tells the story of the Wollemi pine, a tree thought to have been extinct for more than two million years.
Lost was designed by award-winning designer, Abbott Miller, Partner, Pentagram NY. Miller chose Wollemi as the subject for this promotion because its story epitomizes the resiliency and fragility of nature, and the responsibility we have to share and conserve that message. "It's a fascinating story. The text in the book is written in four languages (English, German, Spanish, and Chinese) to express the global issue - realizing the power of nature, and the importance of helping to conserve it. Mohawk shares that belief and is an active proponent for sustainable practices. Lost is printed on FSC-certified, Mohawk Options 100% PCW paper," says Miller.
Lost details the discovery of the Wollemi in 1994 by a park ranger in a remote section of Australia. Photography throughout the book shows fossils of the tree's foliage, which until its discovery had been the only evidence of the tree's existence, and the dense but endangered Wollemi forest, which research revealed was a living artifact of the Jurassic era. A proven survivor through time, mass extinctions, ice ages, droughts, fire, and the evolution and spread of mankind, several nonprofit organizations are now collaborating to protect the remaining population through the sale of seedlings worldwide.
Printed by Williamson Printing, Dallas, Texas, Lost uses a combination of four-color process plus match metallic greens bronze, brown, blue and black. Cover and text pages are produced on three shades of FSC-certified, Mohawk Options 100% PCW, and 100% of the electricity used to manufacture all of Mohawk's papers is offset with Renewable Energy Certificates from non-polluting windpower projects.
For more information, or a copy of Lost, visit www.mohawkpaper.com or call 1.800 the mill.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.