Editions   North America | Europe | Magazine


Colorado Communications Provider 'Thinks Big' With XMPie

Press release from the issuing company

NEW YORK, Aug. 4, 2008 - Think Big Solutions, a Denver-area direct marketing print and communications provider, recently developed a solution using XMPie software to help franchise companies, large corporations and multi-location operations affordably manage their brands. The solution also provides individual sales offices and local store owners and operators with the tools to create and deploy one-to-one marketing campaigns and communication materials.

Think Big sees XMPie's software as the perfect solution for its franchise and multi-location corporate customers who were struggling to maintain their brand identity. Disparate communication among individual marketers was making it very difficult for corporate marketing managers to monitor and enforce the correct use of company branding, logos, color schemes and wording. With XMPie PersonalEffect and uStore, a Web store add-on option to PersonalEffect, Think Big was able to implement a Web-enabled platform for customers to use across all locations to create simple, consistent and cost-effective marketing materials.

Using XMPie uStore, Think Big's franchise and corporate customers provide sales offices and local store owners and operators with access to corporate-developed, pre-approved marketing communication templates that can be quickly and easily personalized, ordered, printed, finished and delivered from a custom Web site. Think Big Solutions provides the templates for everything from direct marketing postcards and brochures, to business cards and large-format point-of-sale displays that can all be personalized for the specific store or sales representative.

"We use the latest Web technology available to help our customers effectively market their business with one-to-one communications," said Shawn Allison, president, Think Big Solutions. "We have built solutions around XMPie's one-to-one vision and are huge fans of the company and its software. Not only do we use XMPie software to put our clients in the driver's seat – controlling how, when and what they communicate to recipients of their one-to-one programs – we also provide them with proven strategies for creating the most relevant and resonant campaigns and localized point-of-sale programs." 

XMPie's uStore software allows users to easily offer customized and personalized printed materials and e-mail campaigns through e-commerce-enabled online stores. The latest enhancements to uStore include support of individualized multilingual shopping experiences, visitor-unique pre-populated drop-down lists, a new Rich Text editor, and expanded ordering and shipping options.

"With XMPie's PersonalEffect and uStore solutions, users like Think Big can produce personalized communications spanning print, e-mail and Web. This opens up new, highly-effective marketing opportunities for their customers while also ensuring their own business growth," said Karin Stroh, vice president of marketing, XMPie, Inc. "According to Allison, with its new capabilities from XMPie, Think Big expects to grow its one-to-one marketing business by more than 30 percent in 2008."