Hudson, N.H. – July 17, 2008 – Presstek, Inc., the leading manufacturer and marketer of digital offset printing business solutions, announced today that Imprenta Cartagena has installed a Presstek 34DI digital offset press in their printing establishment in Puerto Rico.
Founded in 1960, Imprenta Cartagena has seen good economic times come and go. "One thing I have learned," Roberto (Bobby) Cartagena, President of Imprenta Cartagena says, "is that when you are in a race and 100 meters ahead of everyone, you have an advantage."
To further leverage that advantage and in preparation for an economic turnaround, Cartagena purchased a Presstek 34DI press. "We are an offset shop," he says, "with conventional offset presses. We wanted to more efficiently produce the shorter print runs that our clients are looking for, and at the same time, we also wanted to provide more environmentally responsible printing. The DI press was the best fit to meet those needs, as well as to prepare us for the future."
Cartagena liked the fast makeready and resultant reduction in paper waste the DI offers, as well as its waterless printing and on-press chemistry-free platemaking. "Our clients have responded well to the DI," he says. "They like the environmental benefits, and they love the quality and speed with which we can deliver their work. With the Presstek DI press, we can work with clients we didn't dare to serve in the past."
Puerto Rico is an extremely competitive printing market, according to Cartagena, and he is delighted to have the first Presstek DI press on the island. "There are lots of 4-color printers in Puerto Rico," he says. "I am very competitive, but I am not in the business of competing on price. I am in the business of competing with quality, and there are many buyers who are looking for what we are now able to deliver with the Presstek 34DI press-especially with line screens up to 300 lpi and FM screening. It is an excellent press, and people don't realize what I can do with it. When they see the output, it really opens their eyes."
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