Muller Martini introduces new marketing theme, "Grow with us"
Press release from the issuing company
(July 16, 2008) It's perfectly fitting that a tree is used as the graphic image representing Muller Martini's new companywide theme. The theme is "Grow with us." and a tree signifies strength and constant renewal...key values that Muller Martini brings to its customers.
As many people throughout the graphic arts marketplace know, Muller Martini had been using the theme "MPower" to communicate how the company provides innovative technology and ideas designed to empower print production operations to increase their sales and profits. Now, with the new "Grow with us." theme, the company has taken that thinking a step further – utilizing the strength of its industry leadership in making a renewed commitment to partner with customers to assist them in generating even more growth opportunities.
"Our 'Grow with us.' theme embodies the ideals that have made Muller Martini a worldwide pacesetter in its field," said Werner Naegeli, President and CEO of Muller Martini Corp. "We are dedicated to collaborating closely with customers, tailoring our equipment and workflow solutions to our customers' operation-specific needs as a way of helping them optimize the growth of their businesses both now and in the future." The new theme is part of a global strategy for Muller Martini and "Grow with us." will appear on all marketing materials in the United States as well as internationally.
The new theme also emphasizes the flexibility of modular Muller Martini systems. The company's technology is engineered to grow as an operation grows, providing solid return on investment over the long term. Muller Martini's latest generation of machines now features a new ergonomic design with standardized controls to help our customers grow their efficiency and productivity.
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