Cambridge, MA, May 27, 2008 – Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable data publishing and web-to-print solutions, announced today that Inside Sales Manager Shana Lyons will be offering her expertise on the strategic effectiveness of web-to-print workflows and Cross Media Marketing Campaigns to attendees of the Annual General Meeting of eforma, a non-profit organization serving more than 20 worldwide printing groups. The event will be held in Zurich, Switzerland on May 28.
 
eforma provides market and technical information, educational programs, and information on consultancy and project management investments. In a session titled “Web-2 Publishing,” Ms. Lyons will use real-world examples to demonstrate how businesses can implement web-to-print solutions and execute cross media marketing campaigns.
 
Ms. Lyons joined Bitstream in 2006.  Her work on the Pageflex product has encompassed helping companies evaluate variable data, web-to-print and cross media marketing products. In addition, she has architected and developed proof of concept sites and consulted on workflow issues surrounding web to print implementations. Prior to joining Bitstream, Ms. Lyons spent five years at Banta Integrated Media as a presales consultant and project manager focused on enterprise content management systems and web-to-print marketing automation systems.
 
Formed in 1961, the name eforma stands for a group of worldwide industry leaders who have bridged borders and continents as they jointly explore and implement emerging information technologies, finding new and better ways to improve their own operations and thus add value to their customer's business. For more information regarding eforma, please visit www.eforma.com