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Xerox Girds for Growth with New Light Production Color Systems, Workflow Enhancements

Press release from the issuing company

Tuesday April 17 -- BOSTON-- Advancing its leadership in digital color printing, Xerox Corporation today added an innovative color printer/copier aimed at the burgeoning light production market and software that further strengthens its comprehensive lineup of workflow solutions. At AIIM/On Demand, a major conference and exhibition for the document imaging and printing industry, Xerox introduced the DocuColor 260 Digital Color Printer/Copier, a system that makes high image quality accessible at an affordable price. Related enhancements to the company's workflow offerings bring additional job flexibility and efficiency to Xerox's new digital color systems. The Xerox DocuColor 260 is built on the proven performance of the successful DocuColor 240/250 platform, which recently won the digital press category of the Digital Imaging Marketing Association's 12th Annual Digital Printer Shoot-out for the image quality of its color prints. The new system, aimed at graphic communications firms and in-plant print providers looking to enter the digital color market, offers the same level of photo-quality output, plus added productivity. "The DocuColor 260 is an ideal entry point for printers looking to capture growth in the lucrative color printing business, combining high image quality with an economical cost," said Quincy Allen, president, Xerox Production Systems Group. "Our industry-leading high-end color line, with options ranging from 40 to 110 pages per minute, gives customers the production flexibility they need at a broad range of price points, regardless of their print volume." According to InfoTrends, a leading market research firm for the digital imaging and document solutions industry, the print volume in the production color market (24+ ppm) in the United States will grow from 39.7 billion impressions in 2005 to more than 241.3 billion impressions in 2010. In addition, the print volume of light production devices - color copier/printers with a duty cycle of 100,000 to 999,999 impressions - is forecasted to grow at a 67 percent compound annual growth rate from 6.7 billion impressions in 2005 to 85.8 billion impressions in 2010. The 60-ppm color / 75-ppm black-and-white DocuColor 260 is faster than other Xerox light production systems and has an updated user interface, new color server options and expanded finishing options for signature booklets and complex folding. Xerox is also announcing the enhanced DocuColor 242 and 252 Digital Color Printer/Copier, with the same high-quality image output and speed as their predecessors the DocuColor 240 and 250, but with expanded finishing options and an enhanced user interface. The three new products are targeted at the light production market, giving customers a broad selection of capabilities for that environment. The DocuColor 242, 252 and 260 all deliver 2400 x 2400 dpi image quality with proprietary 32-laser beam technology. This advanced technology provides precise line and shadow detail on materials like brochures, posters and personalized marketing collaterals. All three models have a choice of five color servers: FreeFlow DocuSP color server, EFI Fiery color server, EFI Splash RPX-ii color server, EFI Fiery bustled controller and Creo color server. In the mid-production space, Xerox is expanding finishing options for the 50-ppm DocuColor 5000 Digital Press with the entry-level Standard Horizon ColorWorks 500 in-line booklet maker, which is physically connected to the press. It allows customers to quickly produce folded brochures and stitched booklets such as catalogs and training manuals. As volume grows, the entry-level system can be upgraded to an existing Xerox offering - the fully-featured Standard Horizon ColorWorks 5000 BookletMaker with creasing and full-bleed trim finishing options. New server boosts productivity across markets The new Xerox FreeFlow Print Server 6.0 is designed to deliver outstanding image quality and system performance for the DocuColor 5000, 7000 and 8000 Digital Presses, as well as an easy operator experience and improved workflow operation and integration. The server builds on the success of Xerox's FreeFlow DocuSP platform, used in thousands of in-plant facilities and graphic communications companies worldwide. Enhancements to the print server include: * ConfidentColor Technology - The new server uses ConfidentColor Technology, an entire suite of color management tools. Particularly important in the graphic arts marketplace, the print server offers full compliance with the International Color Consortium color device link management, so print providers using offset and digital equipment can deliver exact color matches, regardless of the system they are using. * Easy-to-use graphical user interface - The new interface allows for easy job management by enabling print operators to process incoming jobs using simple drag-and-drop tools. * Fast processing power - The new server quickly processes even the most complex print jobs and allows users to efficiently create personalized marketing materials, customized direct-mail pieces and photo books. * Workflow proficiency - The new FreeFlow Print server also offers PDF job streaming, JDF job ticket support through hot folders, and preflight and preview capabilities to improve the overall operation and integration of the FreeFlow Print Server and the DocuColor 5000, 7000 and 8000 Digital Presses. MAXimize profits Xerox also announced FreeFlow Process Manager MAX (Manifest Automation from Xerox). Available immediately as part of the FreeFlow Process Manager 5.0 software, MAX automates document preparation and eliminates production process steps. In print shops, it connects the system used to manage custom orders with the prepress operations that prepare a file for the printer. Development Dimensions International (DDI), a global human resources consulting firm, uses a Xerox iGen3 110 Digital Production Press and Process Manager MAX to produce low-volume and customized training materials for its largely FORTUNE 500 client base. The implementation of MAX significantly reduces the number of hours necessary to complete an order. Instead of walking the job tickets to different departments and manually retrieving multiple files for each order, MAX automates the process from receipt of the initial order to preparation and submission of the files for printing. "Our clients' needs vary, from customized saddle-bound booklets to loose-leaf packets. Our sales team is more confident selling these higher-value, customized programs because the improved and consistent workflow provided by MAX ensures we can meet customer delivery requirements," said Steve Horton, facility manager, DDI. "MAX affords us the opportunity to take on new business, growing revenue and boosting profits." Pricing and availability Order taking and installation for the DocuColor 242/252/260 with Xerox FreeFlow DocuSP Color Server, EFI Bustled Controller, or EFI Splash RPX-ii color server begins immediately in North America and Europe, and later this quarter in developing markets. The Creo color server and EFI Fiery color server will be available for order taking and installation later this quarter in North America and developing markets, and in the second half of 2007 in Europe. The products meet the U.S. Environmental Protection Agency's rigorous new ENERGY STAR requirements. All of the products are sold through the Xerox direct sales force, agents and concessionaires. List prices start at $37,195 for the DocuColor 242, at $41,995 for the DocuColor 252 and at $47,490 for the DocuColor 260. Prices vary based on choice of color server, feeding and finishing options. The Standard Horizon ColorWorks 500 in-line booklet maker is immediately available in North America and Europe for $24,000. The FreeFlow Print Server is immediately available in North America, Europe and developing markets for the DocuColor 5000 at a list price of $45,000, and the DocuColor 7000 and 8000 for $75,000. Print providers operating DocuSP 5.1 can automatically upgrade to the new print server when it is launched for their product. Those running DocuSP 5.0 or below will require a hardware upgrade. The Process Manager MAX software applet is included in the basic Process Manager software. For additional information about enabling Process Manager MAX, contact your Xerox sales representative.