ROCHESTER, N.Y. Oct. 22, 2008 – Xerox Corporation today unveiled its Mail Shop in a Box program, a simple way for commercial and quick printers to add mailing services to their business. Xerox also announced a collection of new business development tools and services – including Web-based sales training and Webinars on industry trends.
"Half of the mail delivered today is direct mail. That type of volume provides a growth opportunity for printers," said Joseph Truncale, president and chief executive officer, National Association for Printing Leadership. "According to our research, printers who increasingly compete on price alone are experiencing eroding profits. There is an interest among printers in complementing offset printing with digital and mailing services, but they need the education and resources to help establish these new lines of business."
The Mail Shop in a Box is an easy-to-use, seven-step guide for Xerox customers. It is an interactive CD-ROM with Web links packaged into one resource and walks print providers through developing a strategic plan, purchasing postal certified software, developing a mail piece design process, acquiring mailroom equipment and educating internal staff. Mail Shop in a Box also includes tips from Xerox and leading industry partners, demonstration videos and templates to assist in optimizing mail piece design.
Xerox's Mail Shop in a Box was developed in collaboration with The Bennett Group, a training and consulting company for the mailing industry. "If commercial printers want to thrive, they need to offer additional value-added services to their new and existing customer base. As clients look more to one-stop shops, it is imperative that print providers maximize business development tools like Mail Shop in a Box to build new revenue channels," said Mary Anne Bennett, president and chief executive officer, The Bennett Group.
Attendees of Graph Expo in Chicago can receive an overview on Mail Shop in a Box and a copy of the program at a luncheon on Tuesday, Oct. 28, noon - 1:15 p.m. in the Hyatt Regency McCormick Place Conference Center. To register, visit http://www.xerox.com/buildyourbusiness.
Xerox Mail Shop in a Box is the second volume in the Xerox Digital Business Series – development guides designed to help print providers quickly launch and build digital print businesses. The first volume, Xerox Digital Print Shop in a Box, is a sales, marketing and operations guide that outlines the first months of operating a digital business.
New Business Development Services
Xerox has added two new programs to The New Business of Printing Business Development Services series to help print providers maximize their digital printing investments.
In conjunction with InfoTrends, a leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, Xerox is offering a Web-based, customized communications sales-training program that arms a sales force with the expertise to sell lucrative personalized documents. The current program includes seven courses, including transactional and transpromotional, and how to implement a Web-to-print offering. When completed, users are certified by Xerox and InfoTrends as trained customized communications sales representatives. For more information, go to http://www.xerox.com/businessdevelopmentservices.
Also with InfoTrends, Xerox has launched a series of monthly Webinars that will educate Xerox customers about industry trends, address timely issues and challenges, and share data, sales drivers and statistics. The next Webinar will take place in early November and will discuss emerging trends from Graph Expo.
ProfitAccelerator Portfolio Expanded
Xerox has also added a "Why Print?" kit to the more than 80 items in the ProfitAccelerator collection, the industry's most extensive toolkit of business and market development resources. The kit features a brochure, developed with The Print Council, on "10 Ways Print Helps You Prosper." The program helps print providers communicate and share the value and effectiveness of print to their clients. The kit also provides:
- Sample brochures printed on offset and digital devices. The digital version also displays the power of personalization.
- Source files and prepress information for the brochure in six languages.
- A postcard series highlighting the top 10 ways print helps print providers' clients prosper.
Mail Shop in a Box – available in the United States only – and all business services and ProfitAccelerator tools are available by contacting your local Xerox sales representative.
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